If you have an Alexa speaker at home, you may have noticed she’s lacking a bit in the helpfulness department. With technology and AI moving so fast, sometimes it takes a bit for things to catch up. Fear not though, because Alexa Plus is here!

Alexa Plus is a major upgrade—it’s a complete reinvention of what a smart assistant can be. Powered by generative AI, Alexa Plus can now hold natural conversations, remember your preferences, and even take proactive steps to make your life easier. From booking a table at your favorite restaurant to reminding you about traffic before you leave for work, Alexa Plus is designed to think ahead.

Here’s what makes Alexa Plus stand out:
✅ Smarter Conversations – No more robotic responses; Alexa Plus understands context and nuance.
✅ Personalized Assistance – It learns your routines and adapts to your lifestyle.
✅ Action-Oriented AI – Beyond answering questions, it can complete tasks for you.
✅ New Devices – Echo Dot Max, Echo Studio, and Echo Show models bring better sound, visuals, and sensors for a truly immersive experience.

Ready to try Alexa Plus? It’s rolling out now for Prime members at no extra cost, or $19.99/month for non-Prime users. Check your Echo device settings and see if you’re eligible for the upgrade!