Amazing Prime Day deals LIVE — I’m finding the best deals now on Kindles, laptops Lego and

July 6, 2025

Best Prime Day Sales

Prime Day

(Image credit: Future)

Staff picked deals:
1. Quick Links
2. My favorite deals
3. Apparel
4. Outdoors
5. Smart home
6. Computing
7. Travel
8. 4K TVs
9. Appliances
10. Freebies
11. LIVE: latest updates

Prime Day may not officially begin until July 8th, but as Deals Editor‑in‑Chief, I can confidently tell you the deals are already rolling in thick and fast. With years of deal coverage behind me, I’m scrutinizing every price, comparing trends and vetting each offer to ensure you see only the best savings.

Amazon is dropping impressive early discounts across all categories — from Amazon devices on sale from $12 and top-rated Blink Outdoor 4 on sale for $39 and more — taking advantage of the weekend before Prime Day even kicks off. In my experience, this is one of the most aggressive pre‑sale launches I’ve seen — and I’ve covered many.

But don’t just take my word for it. Brands like LG, Dyson, Sennheiser and even Apple’s lineup of products starting at $22 are already seeing record-low prices. And it’s not just tech — apparel, luggage, patio gear, kitchen appliances… the list goes on. The incredible JBL Xtreme 4 Bluetooth speaker is down to $249, a must-buy deal.

So yes, Prime Day hasn’t technically started. But in my role leading deals coverage at Tom’s Guide, consider this your insider jumpstart. I’ll be reporting on fresh offers daily — stay tuned and shop smart! Also, check out our Amazon promo codes page for more ways to save.

Quick Links

Louis Ramirez

I’m the Editor in Chief of deals at Tom’s Guide. I’ve been covering retail holidays for 18 years, which means I’ve shopped all 10 Prime Day events. While it’s true that Prime Day is a great time to score deals, it’s also true that there are a lot of bland deals. So whether you’re looking for the best laptop deal or shopping for your first OLED TV, I’m here to help you find the best Prime Day deals over the next few days. I’ll be listing deals on devices the Tom’s Guide staff owns, recommends, or would spend their own money on.

My favorite early Prime Day sales

Apparel

Outdoors

Smart home

Computing

Travel

TVs

Appliances

Freebies