Amazon and Walmart are running competing beauty sales right now: Here are the best deals o

April 28, 2025

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Amazon and Walmart are running competing beauty sales right now: Here are the best deals on makeup, skincare, haircare

Deals on toothbrushes and tubes of mascara may not feel as exciting as sales on TVs and designer bags, but when you add up the dozens of razors, Q-tips, and tubes of toothpaste you buy throughout the year, you quickly realize how much those deals add up. Amazon and Walmart are great places to shop for your everyday essentials — they carry all our favorite brands (L’Oreal, Olay, CeraVe), and often have deals to save you a few dollars at a time. But right now, for the next two weeks, we’re seeing something extra special at both retailers: Two blowout beauty sales with markdowns on makeup, skincare, oral care, and hair care, running until mid-May.

Quick Overview
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Amazon kicked off its Summer Beauty Event on April 28. It’s offering 35% or more off all categories: makeup, skincare, hair care, fragrances, etc. Each day, you can unlock specific discounts, like 30% off skincare on April 29, or 35% off men’s grooming on May 2. From what we’re seeing, the deals stack up — great brands like Laura Gellar, Tarte, Olay, and Kiehl’s are all touting some pretty great discounts this week.

At the same time, Walmart is running The Beauty Event, a two-month long campaign that brings discounts on all beauty categories: makeup, skincare, fragrance, haircare, and more. You can save on Dyson, Olaplex, Maybelline, L’Oreal, and Neutrogena products until May 31.

If you’re wondering what the difference is between the two events, the answer is: There isn’t really one. It’ll come down to the brand and product you want to shop and who’s running the better discount. We’ve rounded up all the best beauty deals we’ve spotted at both Amazon and Walmart so you can pick the best products for your own routine.

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Crepe Erase

This Crepe Erase body repair treatment isn’t cheap — even on sale — but nearly 8,500 Amazon shoppers have something to say about it. It comes in a 10-ounce container, and, according to Amazon users, actually helps erase crepe-y lines on your body with continuous use.

$67 at Amazon

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L’Oreal Paris

Whenever this anti-aging moisturizer goes on sale, our AOL readers love to shop it. This cream claims that it can reduce the appearance of wrinkles, thanks to its retinol and vitamin C ingredients. 

$21 at Walmart

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Lancôme

This beautiful hydrating lipstick is on sale across all shades in a range of pinks, reds, and browns. Not much else to say here, honestly — it’s a great lipstick down to a great deal. 

$26 at Amazon

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Maybelline

I love this mascara. It’s cheap, it doesn’t run, and it’s long-lasting. It’s down to under $5 in nearly all shades, but I’m partial to jet black.

$5 at Walmart

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T3

One of our shopping writers says the T3 styler is better than the Dyson — and it’s half the price. It’s even cheaper right now on Amazon, where it’s less than $300 during the Summer Beauty Event.

$300 at Amazon

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Oral-B

If you’ve got an Oral-B electric toothbrush, it’s a great time to shop for replacement heads. This three-pack is for sensitive brushing and it’s currently $7 off at Walmart.

$18 at Walmart

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Institut Esthederm

If you’ve got skin on your face or neck that you’d like to be a little bit tighter, a collagen serum can help. This one is 30% off during Amazon’s sale, bringing it down to $76. Expensive, but if you’re looking for the good stuff, be ready to shell out a little more money.

$76 at Amazon

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CeraVe

Score half off this popular CeraVe Night Cream, which is just over $15 right now. It repairs and replenishes your face each night, offering hydration and smoothness to help clear out some of those wrinkles while you sleep.

$16 at Walmart

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LAURA GELLER NEW YORK

This Laura Geller powder is on sale across all its shades as low as $16. It’s a top seller in foundation on Amazon, with reviewers saying it provides great coverage and doesn’t settle into wrinkles. 

$18 at Amazon

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NEXPURE

If you don’t own a cleansing brush yet, it’s a great time to try one out. This one vibrates while it cleans, offering a deep exfoliation while it removes dirt and dead skin cells. You can score it for $19.99 when you clip the on-page coupon.

$20 at Walmart

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Estée Lauder

Estee Lauder knows what she’s doing when it comes to makeup. This tube of mascara is 30% off right now in its black shade. It holds a solid 4.4-star rating among its Amazon fanbase.

$24 at Amazon

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ghd

If you need a new flat iron, This one from ghd is the cream of the crop. Beloved by Allure, it heats quickly without damaging your hair, providing a smooth, flat finish with minimal effort. It’s currently 20% off during Amazon’s beauty sale. 

$231 at Amazon

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MySmile

We all feel self-conscious about our teeth. If you feel like yours are stained, a teeth whitening kit like this one may help you regain your confidence. The MySmile kit is currently $35 off at Walmart, down to $25.

$25 at Walmart

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Kiehl’s

Kiehl’s is one of those skincare brands that stands on its own. Its known for its high-quality products that reviewers tend to stand behind. This avocado eye treatment from the brand is 20% off today, down to less than $50 for a plumping, hydrating solution to your eye woes.

$50 at Amazon

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Oral-B

If you want to replace (or upgrade) your toothbrush, an electric one makes a huge difference in your oral care routine. This one from Oral B is less than $70 today at Amazon, with more than 11,000 Amazon reviews that give it a 4.5-star rating.

$70 at Amazon

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COOLJEEN

If you travel frequently and like to bring a mirror, this one folds up easily and re-charges quickly. It features bright lights to help you apply your makeup and fits compactly in any luggage.

$17 at Walmart

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Crest

Looking for a powerful stain-fighting toothpaste? Crest3D is selling this two-pack for just $15. 

$16 at Amazon

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hers

If you’re living with hair loss, there are many over-the-counter solutions that may be able to help. Hers is a brand specifically made for women, and this hair regrowth treatment may be the solution. It’s $10 off at Walmart (only $15), so if you end up hating it, you won’t be out too much.

$14 at Walmart

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REVLON

Revlon makes a great styling brush that also dries your hair in the process. Nearly everyone owned their own a few years ago, but just in case you haven’t joined the trend, find out what made more than 500,000 Amazon shoppers jump into the comments.

$29 at Amazon

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Olaplex

Olaplex is an incredible popular shampoo brand renowned for its ability to restore and condition hair. This two-pack is normally $60, but you can get it for just over $42 at Walmart this week.

$42 at Walmart

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VT COSMETICS

This Korean beauty favorite can help improve your skin’s texture, especially if you’re dealing with acne scars or sun spots. It’s nearly half off at Amazon, down to $16 for a 1.69-ounce tube. 

$16 at Amazon

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medicube

Collagen creams are a great addition to your skincare routine if you’re looking to reduce the appearance of wrinkles. This K-beauty brand is offering 31% off its 4.6-star cream today.

$15 at Amazon

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Grande Cosmetics

You can find mascara as low as $5 this week, but if you want a serum that will restore your lashes to their early-20s glory, check out Grande Cosmetics. This brand is extremely popular for its ability to lengthen and volumize lashes, and right now, it’s half off. 

$34 at Walmart

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Procter & Gamble

This anti-aging moisturizer from Olay is extremely popular among Amazon shoppers. It has more than 17,000 ratings from reviewers who praise its ability to moisturize, especially during the colder months. 

$19 at Amazon

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HIMS

Wish your locks were a little thicker? The Hims Thick Fix shampoo may do the trick, and right now, it’s only $10 during the Walmart beauty sale. 

$10 at Walmart

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L’ANGE HAIR

Want to upgrade your hair dryer? This cute one is a top seller on Amazon and it comes with a flat heat concentrator to help you style. It’s 30% off today on Amazon.

$49 at Amazon

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Devimic

An under-eye mask is a great way to eliminate dark circles and tighten the skin around your eyes. This package comes with 30 pairs, all for just $10 at Walmart.

$10 at Walmart

If you have any questions about beauty sales — or you just wanna chat about your favorite products you think we should check out — send us an email at shopping.editors@aol.com and we’ll write you back!