Amazon Black Friday 2025 Predictions: 20 Top Beauty, Fashion, Tech & Holiday Gifts

October 27, 2025

SHOP Amazon Black Friday 2025: Predictions From Last Year’s DealsE! Illustration/Getty Images

Black Friday is just a month away, and we’re already gearing up for the sales event that practically breaks the internet.

We’re sharing our predictions for the hottest beauty, tech, and wellness gifts this year—from cult-favorite skincare and hair brands like Medicube and Olaplex, to must-have tech like the PS5, and even AncestryDNA kits for your family tree adventures.

While we can’t say for sure what will go on sale, past Black Friday and even Prime Day data give us a good idea of what usually gets discounted—and what doesn’t.

Amazon tends to mix trending must-haves with perennial favorites, which is great news if you’re shopping for gifts for friends and family or upgrading your own everyday essentials, like skincare, haircare, wellness products, and tech.

We can’t guarantee these exact items will be discounted this Black Friday, but based on our research, we have a pretty good feeling they might be!

Amazon Black Friday Beauty Picks to Watch

medicube PDRN Jelly to Foam Cleanser

Medicube products are all the rage and based on how deeply discounted they were for July and October Prime Day, we think there’s a good chance Amazon will knock the price down even further for Black Friday. But if you just can’t wait, you can still get this jelly to foam cleanser on sale right now.

Prequel Skin Half and Half Fluid Moisturizer

This staff-loved moisturizer goes on like a serum and hydrates like a cream. It was nice and discounted for Prime Day, so we think it has a great chance of being marked down for Black Friday too!

Salt & Stone Antioxidant-Rich Body Wash

This must-have aromatic gel cleanser creates a rich, hydrating lather to leave skin soft, smooth and delicately scented. We think it might be on sale for Amazon’s Black Friday sale based on previous year’s data.

Olaplex Wash and Shine Hair Kit

Healthy hair starts with this Olaplex kit. It features three bestselling Olaplex products designed to reduce breakage and strengthen hair. Plus, it hydrates, smooths, nourishes, detangles, boosts shine and provides heat protection.

read

These Beauty Gift Sets Are Always Selling Out—Snag Them ASAP Ahead of Black Friday

Dyson Airstrait Straightener

This Dyson hair straightner is on sale now, but we suspect it may go even deeper during Amazon’s Black Friday deals. Go from wet hair to a finished style with just one tool – it blows warm air evenly, protects your hair from heat damage, adjusts airflow automatically for quiet, easy styling, and keeps your hair strong and shiny.

Murad Rapid Dark Spot Correcting Serum

We have our eyes on this Murad dark spot correcting serum. It was on sale for about 50% off last year, and we really hope it’s going to go on sale again!

Philips Sonicare 4100 Rechargeable Electric Toothbrush

You’ll have even more reasons to smile if you can snag this Philips Sonicare electric toothbrush on sale during Black Friday.

Waterpik Cordless Advanced 2.0 Water Flosser

And while you’re investing in your overall mouth health, pick up a Waterpik Cordless flosser. It may be on sale based on previous year’s data. You can get it on sale now as well, if you just can’t wait!

Electronics Likely to Be on Sale This Amazon Black Friday

Bose QuietComfort Bluetooth Headphones

Black Friday is a great opportunity to save big on headphones and earbuds. This customer-loved Bose option was on sale last year for a deep discount. Keep your eyes peeled to see if it goes on sale again!

dreame L40 Ultra Robot Vacuum

This 4.2-star-rated robot vac is already an impressive 44% off at Amazon today, but we think it might go down even more during the retailer’s Black Friday deals. 

Amazon Fire HD 10 Kids tablet

If you’ve got kids and you’re using Black Friday to stock up on gifts, you may want to bookmark this page. Amazon typically reduces the prices of all its Amazon tablets, and we think this offering (specifically for kids!) is going to be on sale.

read

Spread Holiday Magic With These 15 Festive Gifts for Disney Lovers

PlayStation 5 Pro Console

The PS5 has been one of the most-wanted holiday gifts several years in a row. It has traditionally gone on sale for Black Friday (and only for Black Friday) the past few years.

Amazon Black Friday Fashion Deals We’re Predicting  This Year

Litfun Memory Foam Slippers

These look like Ugg slippers but for a fraction of the price! We think they’ll be even further discounted for Black Friday. Choose from four colors.

Puffer Tote Bag

This puffer tote looks just like the viral Free People option and has gone on sale previous Black Fridays. It’s lightweight, comfy, and made with eco-friendly materials for everyday luxury. It’s super roomy with lots of zippered pockets, so you can carry all your essentials hands-free and stay organized on the go. Choose from a bunch of colors. 

Tapata Women’s Track Pants

We think you might be able to get an even better deal on these stylish track pants once Black Friday rolls around. But if you need them now (and we think you do), you can get them on sale today!

Womens Sexy Mesh Long Sleeve Shirt

We know Amazon will have steep fashion discounts during Black Friday. We’re keeping our fingers crossed that this mesh-panel long-sleeve will be among them. Choose from several colors and patterns.

celestina Hobo Bag

You know big, slouchy bags are all the rage right now. That’s why we’re hoping this must-have Amazon purse will be discounted for Black Friday. The retailer usually slashes the price of many of its trending accessories and this guy is a great contender!

read

Already Decorating for Christmas? The Holiday Aesthetic Is Coming Early This Year: 10 Finds Under $50

Amazon Wellness Favorites That Might Be On Black Friday Sale

Poudee Weighted Vest

Everyone and their mother has been talking about weighted vests this year. We think this hot holiday gift idea is going to go on sale. Just can’t wait for your holiday glow-up? This option is on sale now.

AncestryDNA + Traits Genetic Test Kit

It’s going to be one of the most-wanted Amazon gifts for the holidays and it’s usually on sale for Black Friday! Want to make sure you can get your hands on one before it sells out? Grab it here, right now.

Dreamegg Sound Machine

Don’t let your sleep suffer this winter! Get this sound machine with 34 soothing sounds and versatile night light modes. Amazon usually slashes the price of its sleep wellness items during its Black Friday sale so we’re hoping this one will be included. If you don’t want to wait it’s already on sale right now!

When Do Amazon Black Friday Deals Start?

Amazon’s Black Friday Deals begin on November 28. During this time, shoppers can access incredible deals across over 35 categories, including electronics, home goods, apparel, and beauty.

Comparing Amazon Black Friday Deals with Other Retailers

When it comes to Black Friday discounts, Amazon often stands out with its vast selection and competitive pricing. Compared to other retailers, Amazon offers a range of exclusive deals, including lightning deals and daily promotions, that can bring the price of popular items down to their lowest price of the season. Shoppers should consider several factors when comparing Amazon’s Black Friday Sale to other stores. 

While some retailers may offer similar discounts, Amazon often provides additional benefits like fast shipping with an Amazon Prime membership, which can make the difference when shopping for the best deal. It’s also important to consider product availability—Amazon’s online platform typically offers a broader selection than many brick-and-mortar stores. However, shoppers should also keep in mind shipping costs, as these can vary depending on the retailer. 

Whether you’re looking for electronics, home goods, or beauty products, Amazon’s Black Friday deals are worth checking out, especially if you’re aiming for the best price below list price. Be sure to compare the offers to ensure you’re truly getting the best Black Friday deals across the board.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.