Amazon event 2025: Live updates from the devices and services launch today
September 30, 2025
It’s been about two years since Amazon last had a “Devices and Services” event, although it might not feel like it. The company has had dedicated events for Kindles and Alexa AI in 2024 and 2025, but the last one where we saw a new Echo product unveiled on a stage was in 2023. Since then, there has been quite some change at Amazon (not to mention the world), with the most relevant being the hiring of Panos Panay as hardware chief.
We’ll be seeing Panay deliver the presentation today, starting at 10AM ET and our team is reporting live from the event in NYC. Our Jeff Dunn and Sam Rutherford will be in attendance, along with myself, to bring you all the news as it breaks.
As has been its way in the past, Amazon won’t be streaming any video coverage of the presentation today.
Update, 10:58AM ET: The event is in progress. So far, Amazon has announced the following products and services:
New Ring devices: The company unveiled the Ring Wired Doorbell 4K, Ring Wired Doorbell Plus 2K ($180) and the Ring Indoor Cam Plus 2K ($60), some of which feature Ring’s upgraded Retinal Vision (better resolution) and Alexa+ Greetings technologies (a sort of virtual doorman).
Search Party: This is a new AI-enhanced feature that uses Ring cameras to help find lost dogs.
New Blink devices: New Blink devices announced include the Blink Outdoor 2K+ and Blink Mini 2K+, Blink Arc (a panoramic camera designed to minimize blindspots). They’re available for preorder starting today.
New Fire TV products: Amazon is debuting new video devices designed to better utilize Alexa+. The upgraded line includes new Omni TVs, 4 Series (starting at $330) and 2 Series (starting at $160) televisions. Also joining the line will be a new Fire TV Stick 4K Select ($40). The new TVs and streamers will utilize an updated operating system dubbed Vega OS, and all are available for preorder starting today.
New Kindle Scribes: Amazon has updated its note-taking e-paper tablets with a pair of new models, the Kindle Scribe 3 and the Kindle Scribe Colorsoft (the latter one being the company’s first color writing tablet).
See a full recap of everything Amazon has announced so far.
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