What’s the best way to cuddle a Drake body pillow? You start from the bottom of course!

Sorry, sorry. But yes, there IS an official Drake body pillow: all you need is $100 and an Amazon account to make your bedroom a Hotline Cling zone. Sorry, again.

Why are we banging on about rappers and pillows? Because Drake has just launched ‘Drake’s Warehouse’ on Amazon: literally a big image of a warehouse with various merch items that can be clicked on and bought, from hats, t-shirts and hoodies to plush toys and Drake face-masks.

All of this is official and some of it is exclusive to Amazon. Get your $50 Official For All The Dogs Poop Scooper while stocks last!

But enough flippancy: this is an interesting evolution of how Amazon is working with artists on merch – an increasing focus for the shopping giant (and its music division).