Amazon hires Cash, Gay, Jackson and Dyer for NBA coverage

September 23, 2025

Media

Jim Jackson
Jim Jackson will be one of several additions to the NBA on Prime media roster. Getty Images

Amazon has added Basketball HOFer Swin Cash, former NBAers Rudy Gay and Jim Jackson, and British broadcaster Jaydee Dyer to its broadcast team just a month ahead of its NBA on Prime debut.

Cash, who was most recently the Pelicans’ SVP/Basketball Operations & Team Development, will take on the role of front office insider for Amazon’s studio shows. Her broadcast background includes a stint at Turner covering sport/culture and on-air positions at CBS Sports and MSG Network.

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Gay (17 seasons in the NBA) will be an intermittent in-studio analyst, while Jackson (14 years in the NBA) will serve as a game analyst — and both are arriving with burgeoning media careers. Gay has been co-hosting the basketball podcast “7PM in Brooklyn,” and Jackson — who also does work with Fox Sports, Turner Sports and the Clippers — hosts “The Jim Jackson Show” podcast. Jackson will also continue to work the NCAA Tournament for Turner.

Dyer’s hire as a sideline reporter is a nod to Amazon’s international reach, considering he has extensively covered the NBA in the U.K. His most recent role had been chief correspondent for TNT Sports UK, where he reported on Team USA for the Paris Olympics. He’s also anchored five NBA Finals for Sky Sports.

NBA on Prime’s roster also includes play-by-play voices Kevin Harlan, Ian Eagle, Eric Collins and Michael Grady; game analysts Brent Barry, Dell Curry, Stan Van Gundy, Steve Nash, Candace Parker and Dwyane Wade; sideline reporters Allie Clifton, Cassidy Hubbarth and Kristina Pink; studio host Taylor Rooks; and rotating studio analysts Blake Griffin, Dirk Nowitzki, Udonis Haslem, Nash, Parker, Wade and John Wall.

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