The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. 

With Complete TV, advertisers can track their upfront commitments—year-long TV budgets that are allocated across networks and platforms. Amazon is also pitching the tool as a way for advertisers to buy scatter TV inventory—ad space that wasn’t sold during the upfront.

“The current TV advertising landscape is full of inefficient spending, fragmented controls, and TV linear buys are shifting over to programmatic,” Kelly MacLean, VP of Amazon DSP told ADWEEK.