Skin feeling a bit parched this winter? Harsh soaps can dry out that ‘dermis even more, which is why using a moisturizing one like this can help scale down the, well, scaliness.

Its nourishing prebiotic oat formula helps preserve skin’s moisture, according to the brand, and the fact that 20,000 bottles were purchased in the past month speaks to its effectiveness. Just note that it is lightly scented, though paraben- and dye-free — and at nine bucks for a 33-ounce container, it’s about as low as we’ve seen it in years.