Amazon just made deep job cuts. Its AI tools now need to prove it can do more with less.
October 29, 2025
Kyle Mazza/NurPhoto via Reuters
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In today’s big story, Amazon’s massive layoffs are in full swing. Could it be the start of something bigger across corporate America?
What’s on deck:
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But first, cuts are coming.
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The big story
Move fast and use AI
If the AI war on human jobs is really beginning, consider this the shot heard round corporate America.
Amazon hasn’t outright said AI will replace the 14,000 jobs it eliminated on Tuesday. But the technology is clearly playing a key role in its decision to make some of the deepest job cuts in its history.
And when it comes to tech, where one big company goes, others soon follow. That’s why this could be the beginning of a series of mass AI layoffs, BI’s Aki Ito writes.
Some Amazon leaders are calling out AI in their message to staff in the wake of the cuts. Tapas Roy, Amazon’s vice president of device software and services, told employees in an internal memo to “lean in on Al to enhance your effectiveness.”
Meanwhile, Bob Carrigan, the CEO of Audible, didn’t outright mention AI in a Tuesday email, but said there will be changes to “increase the speed of decision-making.”
And the pain might not be over at Amazon. Tuesday’s layoffs mostly impacted early and mid-level managers in the retail division, according to internal data obtained by BI’s Eugene Kim. But some fear AWS, which saw less than 1% of its staff affected, could be a target early next year.
Getty Images; Alyssa Powell/BI
Amazon’s job cuts could be a giant proof of concept for the new business it’s betting on.
Like everyone else in the AI race, one of Amazon’s top priorities is proving its AI tools are worth the price of admission. That hasn’t always been easy, as is evident by Amazon’s Q Developer struggles.
Talking about how great your tools are only gets you so far, though. When the owner of a bulletproof vest company wanted to sell his product, he strapped it on and shot himself in the chest multiple times.
So what better way to advertise the benefits Amazon’s AI tools can bring customers than starting with itself? Our tools are so efficient that we cut 14,000 people and didn’t miss a beat.
It’s a massive risk, as failure would disrupt Amazon’s business at a critical juncture and call into question the value of its AI products.
But with so much on the line, and its back somewhat against the wall, Amazon might not have another choice.
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: Jim West/UCG/Universal Images Group via Getty Images
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What’s happening today
- Federal Open Market Committee decision on interest rates.
- Alphabet, Microsoft, and Meta report earnings.
Dan DeFrancesco, deputy executive editor and anchor, in New York. Hallam Bullock, senior editor, in London. Akin Oyedele, deputy editor, in New York. Grace Lett, editor, in New York. Amanda Yen, associate editor, in New York.
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