Amazon Music increases prices in the US and the UK
February 9, 2026
Following Spotify’s recent price rise, Amazon Music now becomes the latest music streaming platform to increase its subscription prices.
Amazon Music announces price rises in the US and UK
Last month saw Spotify increase its subscription price in the US, Estonia, and Latvia after gradually increasing the price in other regions around the world over the course of the past year.
Now, Amazon Music has confirmed increases to its Amazon Music Unlimited subscription plans in the US and the UK. It marks the second annual increase for Amazon Music Unlimited, after previously seeing a price increase last February too.
How much is Amazon Music Unlimited’s price going up?
The price increases for Amazon Music Unlimited, are nothing drastic, putting it on par with Spotify Premium. Here’s how the changes look:
Individual plans
- Non-Prime members: Price rise from $11.99 to $12.99 per month
- Prime members: Price rise from $10.99 to $11.99
Family plans
- Price rise from $199 to $219 annually
At the time of writing, there’s no news on any updates to the price of student or monthly family pricing.
Prime plays a role
As you can see, Amazon Prime members still get a slightly lower subscription price. This discount is a key selling point for Amazon under its wider bundling strategy, which ultimately sees Amazon Music’s price drop $1 below Spotify Premium.
More broadly speaking, bundling is central to how Amazon operates. Recent financial results highlighted by MusicAlly show Amazon’s revenue increased by 14% to $213.4bn in Q4 of 2025, with $13.12bn coming from subscription services like Amazon Prime, Amazon Music, Audible, and Prime Video.
Amazon isn’t just competing with music streaming services. Instead, its subscription bundling is designed to keep users inside the Amazon ecosystem, where the perceived cost of music feels smaller as it’s wrapped into everything else.
Why Amazon is raising prices
Platforms, including Amazon, continue to say these price increases are necessary to support investment into its streaming offering. We’ve heard it before too, whether it be to improve the content available, or to enhance the listening experience.
This is true for Amazon Music Unlimited too. Over the past year, Amazon Music has rolled out and expanded features designed to level up its streaming experience. These include AI-driven search tools for deeper discovery, AI-powered “Weekly Vibe” playlists, community-style listening experiences, monthly insight recaps for listeners, and much more.
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