March 28 – Amazon (NASDAQ:AMZN) wants to make its Prime Day event even bigger in 2025. The company plans to expand its usual two-day sale, marking the 10th anniversary with a longer shopping window.

A longer sale means more chances to shop and more money flowing in. With inflation still a concern and shoppers looking for the best deals, extending the event could be a win for both Amazon and its sellers.

The competition isn’t sitting still. Target’s (NYSE:TGT) Circle Week ran for seven days, and Walmart’S (NYSE:WMT) Deals lasted four. Amazon doesn’t want to fall behind, so giving customers more time to shop could keep them coming back.

Analysts think this move makes sense. On top of that, Amazon is rolling out a new AI-powered shopping tool called Interests’ to help customers find deals that actually matter to them.

With a longer Prime Day and smarter shopping tech, Amazon is doubling down on keeping customers hooked.

This article first appeared on GuruFocus.