Amazon plans to slash workforce as AI becomes more prominent, CEO says

June 18, 2025

Amazon is using artificial intelligence to improve its business while aiming to reduce its workforce.

On June 17, , shared his thoughts on generative AI with his employees, citing products that have been created with the technology and how he thinks it will develop.

“Today, in virtually every corner of the company, we’re using generative AI to make customers’ lives better and easier,” Jassy wrote. “What started as a deep conviction that every customer experience would be reinvented using AI, and that altogether new experiences we’ve only dreamed of would become possible, is rapidly becoming reality.”

The CEO added that technologies like generative AI “are rare” and “come about once-in-a-lifetime,” and therefore Amazon is “investing quite expansively.”

For instance, Amazon is in the process of creating the next generation Alexa personal assistant, Alexa+, which will be “smarter, more capable” and “is the first personal assistant that can take significant actions for customers on top of providing intelligent answers to virtually any question.”

Jassy also mentioned the company’s AI shopping assistant that’s been used by tens of millions of customers globally to find new products and discover different price points.

Another Amazon shopping feature is “Lens,” which people can use to take a picture of an item and have it be pulled up to a shopping result, and “Buy for Me,” where a customer can ask an Amazon shopping agent to buy an item on another merchant’s website for them.

The online shopping platform also offers “Recommended Size” which can predict the right size of customers based on their prior purchases and how different apparel brands run fit-wise relative to each other.

“I could go on, but you get the idea,” Jassy said in the statement. “While we’ve made a lot of progress, we’re still at the relative beginning. There are a few reasons we believe this and want to go even faster.”

The CEO said AI agents will change how people work and live, as it will perform tasks on behalf of users or other systems. The technology, he said, holds the ability to scour the web and various data sources, summarize results, engage in deep research, write code and more.

With these abilities, Jassy has no doubt in his mind that “there will be billions of these agents, across every company and in every imaginable field.” Even outside the workforce, he thinks AI will eventually have the knowledge to go shopping, travel and do daily chores and tasks.

“Many of these agents have yet to be built,” Jassy said. “But make no mistake, they’re coming, and coming fast.”

Since the beginning of 2022, the company has laid off around 27,000 employees, according to CNBC. However, as Amazon continues to roll out more generative AI and agents, fewer people will be needed for some jobs, while more workers will be needed in other types of positions.

While it’s hard to know exactly where these changes could happen, the CEO said it could be answered in the next few years and he anticipates a reduction in the corporate workforce as it receives “efficiency gains from using AI extensively across the company.”

“There’s so much more to come with generative AI,” Jassy said in the statement. “I’m energized by our progress, excited about our plans ahead, and looking forward to partnering with you all as we change what’s possible for our customers, partners, and how we work.”