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Prepare your wallet and get your game face on, Amazon has officially announced the 2025 Prime Day dates and deals. If 48 hours weren’t enough to shop for new home and cooling products (like air purifiers and portable air conditioners), Apple Airpods or the best moisturizers for that fresh dewy glow, never fear – now you have four days of fun.

We will be up before the crack of dawn on Prime Day sourcing the latest lightning deals and hunting down the best of web deals for our readers. Be sure to check back at Atmosphere for the latest and greatest category deals on beauty, home, tech, gardening, fitness and more.

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Amazon Prime Day 2025

Amazon Prime Day 2025 is stretching its legs from a sprint to a marathon — expanding from two days to a full four-day shopping event. Mark your calendars for July 8-11 and prepare for 96 glorious hours of non-stop deals.

• Start Date: July 8 at 12:01 a.m. PT
• End Date: July 11 at 11:59 p.m. PT

“Today’s Big Deals” Makes Its Debut

• Wake up to fresh, themed daily deal drops at midnight PT
• Score massive discounts on premium brands like Samsung, Kiehl’s, and Levi’s
• Keep refreshing – new deals drop every five minutes during peak times

Back-to-School Savings

• School tech starting at just $15, plus exclusive savings on laptops
• Save up to 40% on school supplies
• Special “Build Your Dorm” bundle: $20 off when you spend $100+
• Stylish school fashion starting at only $10

Prime Membership Needed

To snag all the sweet sales during Amazon Prime Day, you must have an active Prime membership to be eligible.

• Regular Prime: $14.99/month or $139/year
• Student/Young Adult: $7.49/month or $69/year (after a 6-month trial)
• Prime Access: $6.99/month for qualifying government-assistance recipients
• Newcomers: Try a FREE 30-day trial if eligible!

Early Amazon Prime Day Deals

For our early-bird shoppers, Prime members will be able to save up to 30% on a selection of Amazon-owned brands, from school supplies to household essentials. Want to dream a little bigger? The Fire TV series, Kindle bundles and Ring Indoor Cams are sure to satisfy any tech lover.

Sun Lovers

Price: $11.90, was $19 – 37% off

Features:

• Straight leg, easy fit through hip and thigh
• Lightweight quick dry polyester fabric
• Drawstring waist
• Soft mesh liner
• Side pockets, single back pocket

Price: starting at $14.23, was $23.99 – 38% off

Features:

• Made from polyester
• UPF 50+ rashguard
• Quick dry and durable
• Quarter-zip, long sleeve with cinchable side seams

Price: $11.99, was $14.99 – 20% off

Features:

• Made from polyester and spandex
• UPF 50+ UV blocking
• Quick drying and breathable
• 10 color options from 4T to 16 year old sizes

Price: $26.99, was $39.99 – 33% off

Features:

• Battery powered (built-in battery)
• 3 speed options
• 4-16 hour run time depending on speed

Price: $17.99, was $20.99 – 14% off

Features:

• 3-in-1 function: Hand fan, flashlight, and power bank
• Battery powered
• Up to 19 hours depending on use

Price: $24.29, was $28.99 – 16% off

Features:

• Made from silicone, BPA-free according to company
• Comes with bucket, shovel, tote bag, and multiple silicone toy designs

Price: $36.52, was $42.99 – 15% off

Features:

• Cotton polyester blend
• Repels sand and quick drying, according to company
• Fade-resistant

Price: $13.99, was $19.99 – 30% off

Features:

• Made of high-density mesh microfiber
• Absorbs water and sweat
• Use: Soak it, wring it and then wrap it around your arm or neck

Home & Garden Deals

Price: $67.78, was $81.54 – 17% off (lowest price)

Features:

• 360 degree swivel
• Weight capacity: 275 pounds
• Mesh back, padded seat, and curved armrests

Price: $107.99, was $129.99 – 17% off

Features:

• Cooking styles: Air fry, roast, reheat, and dehydrate
• 4 quart nonstick basket and crisper plate fits up to two pounds of French fries
• Dishwasher safe basket and crisper plate

Price: $105.02, was $123.55 – 15% off (lowest price)

Features:

• Made from microfiber fabric
• 480 fill power, 65% white goose feather fiber, 35% white goose down
• Skin friendly, fade resistant, all-season comforter

Tech Deals

Price: $169.99, was $249.99 – 32% off

Features:

• High definition 1080p resolution, support for HDR 10, HLG and Dolby Digital Audio
• Access to live TV, video games, music and streaming services
• Sync from room to room
• Alexa Voice Remote

Beauty Deals

Price: $11.19, was $15.99 – 30% off

Features:

• Designed to smooth, hydrate and exfoliate
• Made with hyaluronic acid to retain moisture
• Fragrance-free, no parabens, phthalates and dyes

Price: $18.90, was $31 – 39% off

Features:

• Ingredients include AHA (4.5% fruit complex / citric acid for exfoliation), BHA (0.45% white willow bark to minimize pores), and cypress tree leaf to lower sebum secretion
• Use: After cleansing, use embossed pore pad side on face from center outward, and polish with the silky side. Pat to absorb.

More Product Reviews

While we wait for more Early Prime Day deals to go live, fill up your shopping cart with some of these highly rated products. From sunscreen and sun shirts for proper UV protection, to air purifiers and dehumidifiers for cleaner air quality, we break down some of the best summer products to keep you happy and healthy this season.

Price accurate and item in stock at time of publish.