This year’s Amazon Prime Day details have finally been announced. Early this morning, the retail giant shared that Amazon Prime Day 2025 will run July 8 through July 11—making it a four-day-long event this year. That means you’ll have two more days to shop than in years past. Other than that, the sale is expected to be largely the same, with millions of deals on everything from must-have tech and beauty staples to outdoor essentials and kitchen appliances. The press release mentions that you can expect discounts from top brands including Dyson, Away, Samsung and Tarte.

Something else that’s new this year? Today’s Big Deals, a themed daily deal drop. Every night of the sale at midnight PDT, Amazon will be releasing special one-day deals. “Prime Day 2025 is looking promising. I anticipate that we’ll see a lot of first-time deals and all-time lows from a lot of brands as they try to encourage shopping in the face of economic uncertainty,” says supervising deals and coupons editor Kara Cuzzone. Here, we’ve outlined everything you need to know about this year’s sale and rounded up the best early deals you can shop right now.

Amazon Prime Day 2025: Best Early Deals

• Anker 633 Magnetic Portable Charger: Now $43, Was $60 (28% Off)
• Wavytalk Turblow Pro Hair Dryer: Now $63, Was $100 (37% Off)
• Apple AirPods Pro 2 Wireless Earbuds: Now $169, Was $249 (32% Off)
• Yeti Camino 35 Carryall: Now $120, Was $150 (20% Off)
• Hisense 55-Inch 4K Fire TV: Now $499, Was $800 (38% Off)
• Breville Barista Express Impress Espresso Machine: Now $650, Was $800 (19% Off)
• Apple Watch Series 10 Smartwatch (GPS, 42mm Case): Now $299, Was $399 (25% Off)
• Dyson V8 Cordless Stick Vacuum: Now $350, Was $470 (26% Off)
• Philips Sonicare 9900 Prestige Electric Toothbrush: Now $305, Was $380 (20% Off With Coupon)
• Traeger Grills Pro 22 Wood Pellet Grill & Smoker: Now $389, Was $550 (29% Off)
• Native Pet Omega 3 Fish Oil: Now $19, Was $27 (30% Off)

What Is Amazon Prime Day?

Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company’s 20th anniversary. Over the years, it’s expanded into a 48-hour event, but this year it’s getting another extension: Amazon Prime Day 2025 will be four days long.

When Is Amazon Prime Day 2025?

Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.

How Many Times A Year Does Prime Day Take Place?

Technically, there’s only one Prime Day each year. However, for the past three years, Amazon has run a similar savings event in October: Prime Big Deal Days. In recent years, it has also started running annual sales that are open to the general public (not just Prime members) including the Big Spring Sale, Amazon Pet Day and the Summer Beauty Event. Time will tell if Amazon will continue to add to its annual sale schedule.

Is Everything Discounted For Prime Day?

No, Amazon Prime Day isn’t a sitewide sale. That said, you can still find hundreds of thousands of discounts across nearly all product categories from brands like Sony, EltaMD and, of course, Amazon itself. Just keep in mind that you have to be a Prime member to take advantage of the deals.

Is Prime Day Worth It?

The answer to this question largely depends on what you’re shopping for. If you’re in the market for Amazon devices, tech and small appliances, you’ll likely find some great deals over Prime Day. The same goes for beauty and personal care essentials—Amazon has really stepped up its game in these categories over recent years.

That said, there will inevitably be plenty of lackluster offers as well. We always recommend checking the price history of an item by using tools like CamelCamelCamel or checking other sites for price comparison before adding it to your cart. Our editors research the price history of every item we feature in our content, so shopping a Forbes Vetted Prime Day deals lists is another way to ensure you’re getting a good deal.

How Do I Become An Amazon Prime Member?

You can sign up for an Amazon Prime membership at any time. The annual membership costs $139 (after a 30-day free trial). A membership gets you access to the sale as well as a slew of Prime member perks, like access to special offers, free shipping (including same-, one- and two-day shipping options depending on the product and your zip code), Grubhub+, Prime Video services and more. Some users may also qualify for discounted memberships, including students and eligible government assistance recipients.

Best Early Prime Day Deals

You don’t have to wait for Prime Day to find great deals on Amazon’s site. The e-tailer is known for offering some of the best prices and widest variety of products online all year long. Here are a few offers worth checking out now.