Amazon Prime Day Dates for 2025 Have Officially Been Announced—Here’s What You Need to Kno
June 17, 2025
- Amazon has officially announced the Prime Day dates for 2025, with the tentpole event taking place from July 8 to 11.
- For the first time ever, the savings event will be four days instead of two—the longest “Prime Day” to date.
- We’re already seeing significant savings on TVs, Apple tech, tools, and Amazon devices, and expect this trend to continue through Prime Day.
After much anticipation, Amazon has formally announced this year’s Prime Day dates, and one thing is certain: this year is sure to be a doozy. The typical two-day event is getting a major upgrade, at least in terms of sale length: for the first time ever, Prime Day will be a four-day event. Running from Tuesday, July 8 to Friday, July 11, Prime Day will be bigger than ever before.
Amazon has effectively doubled the length of its most famous sale, and there’s no telling what other tricks it has up its sleeves (fun tricks, of course). The 96-hour sale might sound overwhelming, but in reality, it’s just more time on the clock to make your summer shopping picks. We’re already seeing early Prime Day deals on a slew of editor favorites from Yeti, Craftsman, Ego Power +, and DeWalt, and it’s only going to get better from here. If you want to get an early start on Prime Day, take a look at some of our favorite early discounts, and don’t forget to follow our coverage throughout what is expected to be a wild four days of deals.
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Best Early Prime Day Deals
Versatile Cooking
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There were quite a few early deals that caught our eye. A pair of editor-favorite lawnmowers from Ego Power+—the Electric Lawn Mower and the Z6 Zero Turn Riding Mower— are 43 percent off and 27 percent off, respectively. Both pieces of equipment have been heavily tested by our editors, and we love them as power-efficient, everyday-use mowers.
We’re also seeing some early discounts on editor-approved Yeti gear. The roadtrip-certified Yeti Roadie 24 Cooler, a larger, more rugged Tundra 45 Cooler, and the travel-friendly Yeti Rambler 42 oz Straw Mug are all now 20 percent off on Amazon ahead of the four-day event.
Other impressive deals include 32 percent off the latest Apple AirPods 2 (and the lowest price we’ve seen in a while), 29 percent off Samsung’s QLED outdoor TV, the Terrace, 44 percent savings on this powerful, yet compact Anker Portable Power Station, and 32 percent off the versatile Traeger Pro Series 34 Electric Wood Pellet Grill and Smoker.
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Do I need a Prime Membership to Get Prime Day Deals?
The short answer: yes. It’s right there in the name! But in reality, there’s a more complex answer. You’ll technically be able to shop some of the deals without a Prime membership, but most of the Prime Day exclusive offers with the deepest discounts will be available to Prime members only. So we recommend diving in headfirst with a Prime membership in this case.
The good news? Amazon is offering first-time users a free 30-day trial to access members-only Prime Day deals. And once your trial has ended, you can choose to continue your membership for either $14.99 per month or $139 up front for a year. This allows you to shop hassle-free during Amazon’s annual events.
How Often Does Prime Day Come Around?
Speaking of annual events, Amazon has quite a few of them these days. And while the July Prime Day is considered the e-retailer’s biggest tentpole sale, it technically has a second Prime Day in October. That one, though, is usually a bit smaller and is technically a separate event; it’s recently been dubbed the “Prime Big Deal Days” to distinguish itself from the e-commerce site’s main Prime Day event. Amazon has also introduced a spring event—the Amazon Big Spring Sale—into its lineup of annual sales.
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Editor, Deals and Trends
Tim Kohut is the Deals and Trends Editor for Popular Mechanics, Men’s Health, Best Products, and Runner’s World. He has extensive product review and gear coverage expertise, particularly in tech, home, auto, and health. Tim was previously the Deputy Commerce Editor of The Drive and a Commerce Editor at BGR. He’s also overseen gear coverage and strategy at Popular Science, Bob Vila, Outdoor Life, and Field and Stream. He has a strong affinity for cats, Batman, and early 90’s Nicolas Cage films, in that order.
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