Amazon Quietly Dropped Hundreds of Early Prime Day Deals—Here’s What’s Worth Shopping
September 24, 2025
When we’re not shopping Nordstrom’s stocked sale section or new Reformation collections, ELLE editors turn to Amazon for all sorts of things: affordable celeb-worn fashion, viral Korean skincare, reasonably priced furniture, deals on Apple tech—the list goes on. With Prime Day 2.0 just a couple weeks away, we’ve begun building our carts.
Prime Big Deal Days, as the event is formally known, runs from October 7-8 this year—but savvy Amazon shoppers can start scoring markdowns now. Year after year, the retailer drops hundreds of early Prime Day deals in the weeks leading up to the official sale—some of which are as good as they’re going to get.
Shop Early October Prime Day Deals
To help you decide what to buy now and what to bookmark for later, we’ve highlighted the best pre-October Prime Day deals across fashion, beauty, and more. Our editors have already found markdowns on designer handbags, Apple essentials, and Our Place cookware. We don’t expect prices to drop substantially more on tech, furniture, and other big-ticket items that have a tendency to sell out, so shop now if you see something you like. And keep this shopping guide bookmarked through next month, as we’ll be adding more picks as Amazon’s Big Deal Days approaches.
Best Tech Deals
As new Apple tech hits the market, our editors have noticed select AirPods and Apple Watches under $200. Beyond Apple tech, you can save on other cult tech favorites, like Samsung Frame TVs and Sony headphones.
![Watch SE (2nd Gen) [GPS 40mm]](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1728086311-81DL86TQ2gL.jpg?crop=1xw:1.00xh;center,top&resize=980:* "Watch SE (2nd Gen) [GPS 40mm]")
Best Beauty Deals
There’s no need to stretch your almost-empty beauty products until mid-October; popular skincare, makeup, and hair care brands like L’Oréal Paris, Cocokind, and L’Occitane are already up to 30 percent off. Plus, K-beauty favorites from Medicube are among Amazon’s early markdowns.
Best Fashion Deals
Amazon’s fall fashion deals tend to sell fast, so editors know to grab the discounted pieces we’re eyeing early. Better to treat yourself to that chic little Coach bag and Jenni Kayne sweater now than to be bummed when you return in mid-October to find items left lingering in your cart have gone out of stock.
Best Home Deals
Amazon already has furniture and home decor deals for those preparing their homes for nesting season. When holiday hosting duties come around, you’ll thank yourself for upgrading your sofa, spare room mattress, or cookware set when you did.
Best Fitness Deals
If you’re aiming to upgrade your home gym setup before the weather turns, October Prime Day is a smart time to shop. Prices on treadmills, spin bikes, Pilates reformer machines, and other investment items are likely the lowest you’ll see until Black Friday.
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