Amazon Reboots AI Agent for Workers, Taking on ChatGPT, Copilot
October 9, 2025
(Bloomberg) — Amazon.com Inc. is rolling out an updated version of its main artificial intelligence tool for business, the latest effort to grab a slice of the market for software designed to automate and speed up office work.
Amazon Web Services on Thursday announced Quick Suite, a chatbot and set of AI agents that can analyze sales data, produce reports or summarize web content. Customers who were using Q Business, AI software Amazon released 18 months ago, will be encouraged to migrate to the new offering, said Julia White, the cloud unit’s marketing chief.
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“We are putting this out now because both internal and external customers are like, ‘This thing’s good, let’s go.’”
Quick Suite, which costs $20 per user per month, can integrate with Slack and other tools from close Amazon partner Salesforce Inc., and ingest data from internal databases, social media feeds, as well as Microsoft Corp.’s file storage or Adobe Inc.’s tools for creative professionals and marketers. The software is housed in a web app that can follow users around the internet via a browser plugin.
White said Quick Suite recently rolled out to Amazon employees, who have churned through a series of AI tools in the last few years.
“ChatGPT is great, but, you know, you can’t use it at work,” she said, nodding to the reluctance of many companies to let their workers put sensitive data into unsecured versions of the chatbot.
Plenty of people are anyway, and the largest technology companies have raced to deploy tools capable of competing with ChatGPT maker OpenAI. Microsoft last week said it would move paid subscribers of its consumer Copilot chatbot into a new tier of its Office suite, an effort to shore up the company’s position with workers who want to bring AI to work. Alphabet Inc.’s Google on Thursday announced the debut of an AI platform called Gemini Enterprise, which is also aimed at everyday workers. The platform will cost a monthly fee of $30 per user, Google said.
Unlike those companies, AWS is a stranger to most laptop-toting workers, and didn’t play a leading role in the introduction of popular AI services. The most successful AWS products are building blocks like file storage and processing power for corporate technology departments and web developers.
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