Since 2020, the American giant has filed complaints against over 24,000 infringers.

For the past few years, Amazon has been committed to protecting all customers, brands, and collaborators working with its platform from counterfeits, fraud, and all kinds of abuses. In its fight against these fraudulent practices, the tech giant has removed over 15 million counterfeit products worldwide in the last year, eight million more than in 2023. To achieve this, the company has invested over $1 billion (around €900,000).

“Trust is the foundation of the relationships we build at Amazon,” says Dharmesh Mehta, Global Vice President of Commercial Services, who has expressed being “very proud of all the progress we have made in preventing counterfeits on Amazon.” In its fifth edition of the Brand Protection Report, Amazon states that it now employs 15,000 workers in its anti-fraud team with diverse profiles, including experts in machine learning, software developers, and specialized researchers. The report highlights the crucial role that cutting-edge technology and collaboration with stakeholders have played in its strategy to combat this global issue. “It has required a great deal of innovation and perseverance, which would not have been possible without the collaboration with brands, associations, policymakers, law enforcement, and other entities. We remain committed to continuous innovation and progress and will not rest until all counterfeits are eradicated,” explains Mehta.