Amazon officially revealed the dates for Prime Day 2025, and for the first time in the 11-year history of Prime Day, the event is going to be longer than two days. Amazon officials announced Tuesday that Prime Day 2025 will be taking place from July 8 through July 11, meaning Prime Day will not be a 48-hour flash sale as it has been traditionally, but instead will be a four-day event spanning 96 hours. NBA superstar LeBron James was the focus of Amazon’s Prime Day advertisement campaign, imagining how Prime Day deals can help him figure out what’s next in his legendary career. James’ men’s grooming line from his brand, The Shop, will be among several celebrity-created brands that will have Prime Day deals. That list includes brands like Lemme, INBLOOM and The Honest Company. Amazon officials say Prime members will have access to deep discounts across nearly three dozen categories which include electronics, kitchen, apparel and even back-to-school shopping essentials. What to know about Prime Day 2025 dealsThe biggest question is what deals could Amazon Prime members expect to see. Amazon officials revealed some of those details in their announcement of the Prime Day 2025 dates. First, Amazon is introducing “Today’s Big Deals” during Prime Day 2025, which will be themed daily deal drops that Amazon officials say will feature “some of the most exciting deals of the event, exclusive to Prime members.” Officials say these special offers will launch daily at midnight Pacific Time (3 a.m. EDT) and remain available for a limited time while supplies last.Brands that will be included in “Today’s Big Deals” include Samsung, Kiehl’s and Levi’s. In addition to “Today’s Big Deals,” officials revealed that Amazon’s Back to School and Off to College shops will house Prime Day savings for students, parents and teachers looking for school year essentials. “Prime members can find school tech starting at $15 and save up to 40% on school supplies, plus exclusive savings on top categories like laptops, fashion, home, and books,” officials said in their Prime Day 2025 announcement. Early Prime Day 2025 deals you can shop right nowEven though Prime Day hasn’t started, there are already early Prime Day savings. We are already tracking discounts that we’re seeing ahead of Prime Day. Below are some of the deals we’ve been able to find that are notable. According to Amazon officials, during Prime Day 2024, Prime members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses, including TruSkin, ALOHA, Blueland, and Native Pet. Amazon officials also shared some information on other early Prime Day deals you need to know about. Early deals on Amazon brands: Prime members can save up to 30% on a selection of Amazon’s own brands like Amazon Basics and summer fashion from Amazon Essentials starting July 1. Amazon devices seeing lowest price: According to Amazon officials, Prime members can get the Blink Mini 2 two-pack camera system and the Ring Battery doorbell bundle that features the Ring Floodlight Cam Wired Plus system at its lowest price ever. In addition, Prime members can save up to 50% on select Amazon devices, including the Fire TV Omni Mini-LED Series, Kindle Essentials bundle, the Fire HD 8 Plus and Ring Indoor Cam. Small businesses early Prime Day deals: Early access to deals from small businesses will start June 23 and brands Amazon revealed will have deals include LuxClub, OREI, Think Tank Scholar, HISK, PLANTIFIQUE, Lavisx and Tipsy Elves. You’ll be able to shop all early Prime Day deals at small businesses by clicking this link. What else should I know about Prime Day 2025?Prime Day will be a global event again, taking place in countries such as Canada, India, Italy, Japan, Mexico, and the United Kingdom. Amazon officials said that for the first time, Prime members in Ireland can shop Prime Day deals.As is routine with previous Prime Day events, Amazon Prime members will have exclusive access to Prime Day deals. You can join Prime for $14.99 per month, or pay $139 per year if you decide to go for the annual membership (which saves you $40 annually compared to the monthly cost).Young adults (ages 18 to 24) and college students can try a discounted Prime membership with a six-month trial period, then pay a discounted rate of $7.49 per month, or $69 per year (which saves you $20 annually compared to the monthly membership).