Amazon‘s total content outlay in 2025, spanning video and music, climbed 10% to $22.4 billion.

The figure was disclosed Friday in the ecommerce giant’s 10-K annual filing with the SEC, a day after Amazon reported fourth quarter 2025 results.

The total $22.4 billion in content spending includes licensing and production costs associated with content offered through Amazon Prime memberships, including Prime Video and Amazon Music, as well as costs associated with digital subscriptions and sold or rented content.

Per Amazon’s filing, the company’s produced and licensed video content is “primarily monetized together as a unit, referred to as a film group,” in each major geography where it offers Prime memberships. The total capitalized costs of video (which is primarily released content) and music as of Dec. 31, 2025, was $21.3 billion (up 9% from $19.6 billion the year prior).

Whereas content spending is the largest single expense line for entertainment companies, that’s not the case for Amazon. In 2026, it plans to dramatically increase capital expenditures, driven by AI investments, by 50% to $200 billion, CEO Andy Jassy said in announcing the Q4 results.

Amazon’s content spending includes rights fees paid to the NFL for “Thursday Night Football” package of games, under which Amazon is estimated to be paying about $1 billion per year to the league. Amazon says its fourth season of “TNF” on Prime Video was the most-watched to date, averaging over 15 million viewers, up 16%. Amazon’s sports portfolio also includes rights to NBA, WNBA and NWSL, as well as UEFA Champions League in certain European countries.

Meanwhile, Prime Video’s popular original series include “Fallout” (whose Season 2 debuted Dec. 16), “Tom Clancy’s Jack Ryan,” “Reacher,” “Upload” and “Bosch.” Other Amazon MGM Studios-produced series and movies include “Red One,” “Road House,” “The Lord of the Rings: The Rings of Power,” “Cross” and “The Idea of You.”

Amazon last fall said that Prime Video reaches more than 315 million monthly viewers worldwide, up from 200 million in mid-2024, and that ads on Prime Video are now live in 16 countries.

In Q4, Amazon advertising revenue totaled $21.32 billion, up 23%, which slightly topped expectations. Revenue from Amazon’s subscriptions services rose 14% to $13.12 billion in the quarter. That Includes annual and monthly fees associated with Amazon Prime memberships, as well as digital video, audiobook, digital music, e-book and other non-AWS subscription services.

As of the end of 2025, the weighted average remaining life of Amazon’s capitalized video content is 3.2 years; that’s compared with 3.1 years reported for 2024 and 3.5 years for 2023. According to the company’s filing, “We review usage and viewing patterns impacting the amortization of capitalized video content on an ongoing basis and reflect any changes prospectively.”

Amazon noted that its licensing agreements for TV shows, movies, other video programming and music content for customers “have a wide range of licensing provisions,” including both fixed and variable payment schedules. “When the license fee for a specific video or music title is determinable or reasonably estimable and the content is available to us, we recognize an asset and a corresponding liability for the amounts owed,” the company said. “We reduce the liability as payments are made and we amortize the asset to ‘Cost of sales’ on an accelerated basis, based on estimated usage or viewing patterns, or on a straight-line basis.”

For Amazon’s original video content, production costs are capitalized and amortized to “Cost of sales” predominantly on “an accelerated basis that follows the estimated viewing patterns associated with the content.”