Amazon MGM Studios has named two veteran Hollywood executives to produce the next James Bond film, just weeks after the Broccoli family gave up control of the franchise after more than 60 years.

The streaming giant appointed Amy Pascal and David Heyman on Tuesday, turning to two producers with a record of blockbuster successes to revive the franchise.

Pascal was the head of Sony’s motion picture division and launched the studio’s successful Spider-Man franchise. Heyman produced the Harry Potter and Paddington films.

Barbara Broccoli and her stepbrother Michael Wilson surrendered the rights to the franchise last month after reaching an impasse with Amazon executives over critical issues including who would replace Daniel Craig as 007.

Broccoli’s father, Albert “Cubby” Broccoli, oversaw the franchise for decades before his daughter and Wilson took control of it. Barbara Broccoli helped cast actors such as Craig and Pierce Brosnan for the role of the British secret agent.

Amazon has been eager to capitalise on the rights to the Bond franchise, the crown jewel of its $8.45bn acquisition of MGM in 2022. No Bond film has been released since No Time to Die in 2021.

Broccoli and Wilson retained creative control in the sale to Amazon, including final say over casting and direction, and they resisted ideas from Amazon Prime Video executives Mike Hopkins and Jennifer Salke, causing relations between the camps to deteriorate, according to people familiar with the situation.

The appointment of Pascal and Heyman came a day after Broccoli and Wilson finalised the deal announced last month, which will form a joint venture to house the James Bond intellectual property rights.

Under the terms of the venture, Amazon will gain creative control of the Bond franchise, but Broccoli and Wilson remain co-owners.

Amazon has sought to reassure fans that its Bond films will live up to its legacy. “We are approaching every creative decision with James Bond, which Barbara Broccoli and Michael G Wilson have so masterfully steered, with the greatest sense of responsibility,” said Courtenay Valenti, Amazon MGM Studios’ head of film, in a statement.

Pascal and Heyman will face an early challenge in casting a new Bond. Amazon executive chair Jeff Bezos hinted at the process last month, posting on social media platform X: “Who’d you pick as the next Bond?” The post received more than 30,000 responses.

Pascal has experience with the Bond franchise, having been involved with Casino Royale, Skyfall and Quantum of Solace at Sony Pictures, which distributed the films.

Heyman was involved in Quentin Tarantino’s 2019 film Once Upon a Time . . . in Hollywood and the blockbuster Barbie film in 2023.

In a joint statement, the executives said they were “humbled to follow in the footsteps of Barbara Broccoli and Michael Wilson who made so many extraordinary films and honored and excited to keep the spirit of Bond very much alive as he embarks on his next adventure”.