Amazon (AMZN) is testing both a new artificial intelligence (AI) shopping tool that finds new products matching a consumer’s interests and a health-focused chatbot, as the company moves forward to deploy the technology on its platforms.

The shopping feature, called Interests, allows consumers to create personalized shopping prompts “using everyday language,” according to the company’s webpage.

Once a consumer puts in what they are looking for—for instance, Amazon notes, “brewing tools and gadgets for coffee lovers,”—Interests will scan the online store and notify the person of the latest products. Amazon has made Interests available to a small group of U.S. customers on its app and mobile website and plans to make it available throughout the country.

Amazon said Interests uses large language models to automatically turn the prompts intoquestions traditional search engines can process.

Separately, Amazon is also testing a chatbot called “Health AI” on the company’s website, a spokesperson said. The assistant will provide health information and guidance to help customers “easily discover and navigate products and solutions that address health care needs and find access to appropriate care,” the spokesperson said.

CNBC first reported the trial of the health chatbot earlier.

Late last year, Investopedia covered some other shopping innovations from Amazon, namely its AI chatbot and Haul bargain platform.

Amazon shares edged lower in morning trading. They have gained around 14% in the past 12 months through Tuesday.

UPDATE—March 26, 2025: This article has been updated to include confirmation of the health bot.