Amazon to Add Higher-Priced Alexa Devices

March 17, 2025

Amazon is planning to introduce a premium tier of hardware equipped with its Alexa voice assistant, in addition to the lower and mid-priced options it already sells, its top devices executive told Bloomberg.

Panos Panay, who joined Amazon from Microsoft in 2023 to lead its devices division, said “signature” tier devices will have better sound and battery life, according to the interview