WASHINGTON — Amazon is urging shoppers to stay vigilant as the holiday shopping season begins, warning its 300 million active users in an email about a rise in impersonation scams targeting customers ahead of Black Friday and Cyber Monday. 

The company emailed customers on Nov. 24 with a notice outlining several types of fraud that tend to surge during the busy retail period, when cybercriminal activity historically spikes.

According to the alert, originally reported on by Forbes, scammers are increasingly posing as Amazon representatives to obtain personal or financial information. 

The company said common impersonation attempts include fake delivery-issue or account-problem notifications, misleading social media ads offering steep discounts, and unsolicited messages sent through unofficial channels requesting payment or login details. 

Customers should also be wary of unfamiliar links, alerts about purchases they don’t recall making and unexpected tech-support phone calls.

The warning comes as cybersecurity researchers report a wave of new scam infrastructure being deployed in advance of the holiday weekend. 

A FortiGuard Labs analysis released Nov. 25 found more than 18,000 holiday-themed domains were registered in the past three months using terms such as “Christmas,” “Black Friday” and “Flash Sale.” 

At least 750 of those were confirmed to be malicious, the firm said, calling the volume of suspicious domains a clear sign of coordinated pre-holiday cybercrime efforts.

Amazon, which remains the largest online retailer and a major target for scammers, said customers can reduce their risk by relying only on official Amazon channels for all account-related actions, including customer service, delivery tracking, refunds and account changes. The company also urged users to enable two-factor authentication or adopt passkeys to add an extra layer of security to their accounts.

The retailer emphasized that legitimate Amazon representatives will never ask for sensitive information through unsolicited messages or direct customers to third-party sites. Shoppers who receive suspicious communications are encouraged to report them through Amazon’s help center.