Amazon’s Big Spring Sale is coming soon. Here’s everything you need to know (so far)

March 7, 2025

Rohit Prasad on stage against the Amazon logo at Amazon Devices
Amazon/ZDNET

Amazon has had a busy last few weeks. After a smashing Devices and Services event last month, at which the company unveiled new Alexa upgrades and teased Alexa+ companion devices on the horizon soon, the retail giant is looking to get back to its roots: online shopping. 

Also: Amazon just gave Alexa its most significant upgrade in a decade – and old Echo devices will support it.

With President’s Day behind us, ZDNET’s team of experts is gearing up for the second annual Amazon Big Spring Sale. As ZDNET’s deal connoisseur, I’m using my extensive hands-on tech experience and seasoned commerce skills to cover all things sales and deals, including breaking down everything you need to know to shop like a pro any time of the year.

Amazon is springing into spring with new chances to save big. Last year, the retail giant announced its first-ever Big Spring Sale event from March 20-25. Amazon slashed prices and offered near-holiday-priced deals on tablets, TVs, headphones, robot vacuums, home goods, and popular flagship Amazon products. I expect the sale to return this year, plus many of the same deals. 

Also: Here’s how to use Alexa+ for free – especially if you’re an Amazon Prime member

Amazon has not officially confirmed the Big Spring Sale for 2025, nor has the brand publicized any specific sale dates. However, ZDNET’s research reveals that the Spring Sale will likely return. Conversations on Amazon’s seller forum reveal the News_Amazon account encouraging sellers to submit deals for the “Big Spring Sale” by March 17, 2025. Based on this knowledge, I expect Amazon’s spring sale event to kick off sometime afterward, likely during the last week of the month. Until then, I’ll keep you posted with everything there is to know about Amazon’s incoming Big Spring Sale, so check back here as more information becomes available.