Amazon’s Fire TV Stick 4K Max is already $20 off ahead of Amazon’s fall Prime Day event

September 26, 2025

Amazon’s Fire TV Stick 4K is already receiving a steep discount ahead of Prime Day 2.0.

Amazon’s Fire TV Stick 4K is already receiving a steep discount ahead of Prime Day 2.0.

Sep 26, 2025, 3:51 PM UTC
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Amazon’s Fire TV Stick 4K Max on sale for $39.99.
Image: Amazon

Amazon’s fall Prime Day event is now less than two weeks away, but we’re already seeing prices drop on everything from chargers to Apple devices. One notable deal, especially if you need a streaming stick before October 7th, is on Amazon’s Fire TV Stick 4K Max. Normally $59.99, right now you can buy it for just $39.99 at Amazon, Best Buy, and Target, which is just $5 shy of its July Prime Day price.

An Amazon Fire TV Stick 4K Max streaming stick with its remote sitting beside a bowl of popcorn in front of a TV.An Amazon Fire TV Stick 4K Max streaming stick with its remote sitting beside a bowl of popcorn in front of a TV.

Amazon’s latest streaming stick is faster than its predecessor with Wi-Fi 6E and double the storage. It also now displays widgets and artwork when idle while continuing to offer Alexa integration. Read our review.

The 4K streaming device is even better than its top-notch predecessor, building upon it with faster performance, Wi-Fi 6E support, and double the storage (16GB). At the same time, it continues to deliver an excellent viewing experience thanks to support for Dolby Atmos, Dolby Vision, and HDR 10 Plus. On top of that, the device retains deep integration with Amazon Alexa, letting you make precise commands like “Alexa, turn to ESPN on Sling TV” using the included Alexa Voice Remote.

What makes the Fire TV Stick 4K Max even more interesting is that it’s more than just a streaming device. The Max lets you turn your screen into a smart display, letting you control compatible smart home devices and quick glance at reminders, your calendar, weather updates, and more. It even lets you turn your screen into a piece of home decor, one that showcases over 2,000 works of fine art, family photos, or even custom AI-generated images created through Alexa.

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  • Sheena Vasani