Kick off 2026 with a brand new (and discounted) Apple device. Amazon‘s New Year’s sale is slashing prices on some of Apple’s best-selling devices, including AirPods, iPads, smartwatches, and MacBooks, with prices starting at just $99.99.

• Shop Amazon’s full sale

Whether you’re looking for new earbuds for workouts, a feature-packed smartwatch to track health stats, or a new tablet or laptop to get you motivated in the new year, there’s an Apple deal for you.

A few highlights include Apple’s latest smartwatch, the Apple Watch 11, on sale for a record-low price of $299 (originally $399), the highly rated MacBook Air M4 on sale for $799 (originally $999), and the AirPods 4 for $99.99 (originally $129.99).

Shop more of Amazon’s best Apple deals below, some of which are still on sale for the same record-low price we saw during Black Friday. These are limited-time offers, and you may not see discounts like these again until the next major holiday sale event.