American Family files trademark for “EV Claims Advantage”

May 30, 2026

American Family Insurance

 has filed a trademark application for “EV Claims Advantage,” signaling a potential expansion of its electric vehicle insurance and claims capabilities.

The application, filed on May 27, 2026, covers insurance consulting, claims processing, underwriting, issuance, and administration services related to electric vehicles and EV charging stations.

The trademark filing describes the offering as focused on “electric vehicle and electric vehicle charging station insurance,” including claims support and policy administration.

The application was submitted by Foley & Lardner attorney Tricia L. Schulz on behalf of American Family Mutual Insurance Company, S.I.

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