This isn’t just a boom. It’s a battle for brand loyalty. And the pre-roll is ground zero.

Who’s Got The Fire? Meet The Top 10 Pre-Roll Brands

From budget bangers to luxury-infused collectibles, these are the brands that moved the most joints in 2024. Some sell millions in a single state. Others ride national footprints and automation. But all ten have figured out how to roll product, identity and demand into market dominance.

Notably, among the ten best-selling pre-roll brands of 2024, none were publicly led or founded by women, highlighting a persistent gender gap at the top of the cannabis value chain. While STIIIZY has partnered with social equity entrepreneurs like Cindy De La Vega at the retail level, ownership and brand leadership in the pre-roll space remain overwhelmingly male-dominated.

So, who’s winning the joint wars? Here’s a look at the ten brands that rolled their way to the top in 2024, each with a different formula for domination.

1. Jeeter

Total Sales: $245.3M | Units Sold: 9.96M | Market Share: 8.0%
Average Price: $24.62 | Profit Margin: 34%

Jeeter is the undisputed leader of the U.S. pre-roll market. With roughly $245 million in sales across four states, the California-based brand more than doubled its closest competitor in revenue. Known for its diamond-and-oil-infused Baby Jeeter five-packs, often rolled in kief and packed in collectible glass jars, the company has built a cult following and a premium reputation.

The brand’s bold packaging, flashy collaborations (from Bob Marley to Dwyane Wade), and flavor-forward drops helped Jeeter lock in 8% of the national market share, despite ranking second in units sold. With an average price of $24.62 and a 34% profit margin, Jeeter’s formula of potency, branding and cultural clout is clearly paying off.

2. STIIIZY

Total Sales: $110.5M | Units Sold: 5.07M | Market Share: 3.61%
Average Price: $21.79 | Profit Margin: 41%

Founded in California and known for its sleek branding and high-potency products, STIIIZY has become a dominant player in the infused pre-roll space. In 2024, the company pulled in more than $110 million in sales across five states, powered by its popular “40’s” line of joints and blunts infused with live resin and coated in kief. With a 3.6% share of national pre-roll revenue, STIIIZY ranks second in total sales and leads the entire market in average profit margin.

Unlike rivals chasing celebrity endorsements, STIIIZY leans into street credibility, polished design and concentrate heritage. Its Blue Dream “40’s” five-pack was the best-selling pre-roll product in America last year, cementing STIIIZY’s status as a potency-first powerhouse with premium packaging to match.

3. Dogwalkers

Total Sales: $77.0M | Units Sold: 3.4M | Market Share: 2.51%
Average Price: $22.66 | Profit Margin: 43%

Dogwalkers built a national brand by thinking small—literally. Known for its “Mini Dog” 0.35g pre-rolls, the brand helped turn petite cones into a preferred format for solo smokers. With $77 million in 2024 sales across nine states, Dogwalkers holds the No. 3 spot in the country, driven by niche sizing, premium flower and an identity rooted in real walks with a real dog.

Founded in Illinois in 2016 and now part of multi-state, publicly traded operator Green Thumb Industries, Dogwalkers markets itself as the go-to for mindful, manageable dosing. Its off-size pre-rolls come in stylish green or white tins and tubes, while its charitable arm, the Bailey Legacy Fund, supports local animal rescues. No celebrity endorsements here; just consistent product, sharp branding and some of the highest margins in the business.

4. Cali-Blaze

Total Sales: $61.8M | Units Sold: 8.17M | Market Share: 2.02%
Average Price: $7.57 | Profit Margin: 42%

Don’t let the name fool you: Cali-Blaze isn’t from California. This Michigan-based brand skyrocketed to the No. 4 spot nationally with over 8 million units sold in just three states. Built on volume, flavor and affordability, Cali-Blaze specializes in infused pre-rolls like the Tarantula and Donut Blunt, some hitting 41% THC, at under $8 each.

Founded in 2022, the brand has become a staple in Michigan and Colorado dispensaries, offering more than 30 flavor-forward SKUs and focusing on its own indoor-grown flower. No celebrity drops, no marketing gimmicks: just eye-popping potency, wide variety and serious loyalty from budget-conscious consumers and budtenders alike.

5. Presidential

Total Sales: $43.3M | Units Sold: 2.58M | Market Share: 1.41%
Average Price: $16.79 | Profit Margin: 49%

With its bold claim as the “World’s Strongest” pre-roll, Presidential Cannabis secures the No. 5 spot nationally. Founded in 2012 by former pro basketball player Everett Smith, the California-based brand helped pioneer the infused category, combining THC distillate and kief with moonrock-packed cones and blunts. In 2024, Presidential sold 2.6 million units across four states, generating over $43 million in revenue with a hefty 49% profit margin.

Presidential’s high-potency products (like 1.5g blunts and triple-infused minis? lean into flashy packaging, cigar-style branding and a legacy of innovation. The brand doesn’t just sell a smoke; it sells swagger. With collaborations like Pink Cookies with THC Design and Skywalker with Rove, plus a party-heavy marketing style, Presidential keeps its image loud, proud and potent.

6. Simpler Daze

Total Sales: $31.5M | Units Sold: 4.33M | Market Share: 1.03%
Average Price: $7.26 | Profit Margin: 46%

Built on affordability and volume, Simpler Daze clinches the No. 6 spot nationally, thanks in large part to Michigan’s massive appetite for pre-rolls. The brand, launched in 2021 by Glorious Cannabis, racked up $31.5 million in sales and moved over 4.3 million units across just two states, making it the third-highest pre-roll seller by volume in the country.

Though the brand’s price point hovers just above $7, Simpler Daze deals exclusively in infused joints under its Fire Styxx line, like the top-selling Unicorn Tears and Grape Escape, both THCa-infused. Packaged in minimalist doob tubes with stylized skeleton branding, the focus isn’t flash: it’s access. Marketed as “simple, good weed,” Simpler Daze prioritizes terpene content and a mellow, sessionable high aimed at everyday consumers.

7. Goodlyfe Farms

Total Sales: $29.6M | Units Sold: 7.10M | Market Share: 0.97%
Average Price: $4.17 | Profit Margin: 45%

Proving that volume can rival price, Michigan-based Goodlyfe Farms cracks the national Top 10 despite selling exclusively in one state. With $29.6 million in pre-roll sales on over 7.1 million units, Goodlyfe ranks fourth overall in total pre-roll volume sold (more than heavyweights like STIIIZY and Dogwalkers) at an average retail price of just $4.17. Nearly all of its products are infused, including its bestsellers like Unicorn Piss and Apple Fritter.

Founded in 2021 by Adam Piot and partners, Goodlyfe has grown its outdoor and greenhouse operation to 300 acres and recently expanded to New York. Its sun-grown cannabis is central to the brand’s identity, marketed as terpene-rich and sustainable. Packaged in bright doob tubes with RAW cones and custom labels, Goodlyfe’s affordable, high-potency infused joints have earned it cult status in Michigan’s price-sensitive market.

8. Dragonfly Cannabis

Total Sales: $29.3M | Units Sold: 12.34M | Market Share: 0.96%
Average Price: $2.38 | Profit Margin: 49%

Dragonfly Cannabis ranks eighth in total sales but first in the nation for pre-roll volume, moving more than 12.3 million units in 2024; more than any other brand on the list. Based solely in Michigan, the brand owes much of its reach to a highly accessible average price of just $2.38 per unit. That affordability doesn’t come at the expense of profit, though, with Dragonfly posting a 49% margin. Its $29.3 million in pre-roll revenue reflects both the strength of Michigan’s market and the power of high-volume strategy.

All of Dragonfly’s products are grown on a 150-acre outdoor and greenhouse farm in southwestern Michigan, where the company leans into organic methods and community engagement. Its lineup includes both classic and infused pre-rolls, with sleek black and red packaging and infused options featuring distillate, rosin or live rosin. Dragonfly’s impact also extends beyond the retail shelf: the company donates locally to schools, food pantries, and veterans’ organizations, building a reputation as a brand grounded in both value and values.

9. Lowell Herb Co.

Total Sales: $28.3M | Units Sold: 1.00M | Market Share: 0.92%
Average Price: $28.27 | Profit Margin: 51%

A pioneer in premium branding and legal market presence, Lowell Herb Co. lands at No. 9 with over $28 million in 2024 pre-roll sales. While its unit volume is lower than most Top 10 contenders—just over 1 million—its high price point of $28.27 per item and sleek, sustainable packaging reflect its elevated market positioning. Based originally in Southern California and now operating nationally from its Hudson Valley HQ, Lowell is one of the most widely recognized names in American cannabis, with a trailblazing legacy that includes opening the country’s first cannabis café.

Lowell’s pre-rolls, especially its signature 0.35g multi-packs and blended single-origin smokes, emphasize craftsmanship, terpene diversity and eco-conscious design. Each offering, from the “Mind Safari” 10-pack to the “Zen” and “Happy” 6-packs, maintains a refined, earthy aesthetic in packaging and product alike. With celebrity backers like Mark Ronson and Sarah Silverman, a commitment to social justice hiring and iconic brand storytelling centered on cannabis rebel “Bull” Lowell, the company continues to blend heritage with modern luxury in the pre-roll category.

10. Good Day Farm

Total Sales: $25.9M | Units Sold: 1.33M | Market Share: 0.84%
Average Price: $19.45 | Profit Margin: 46%

Based in the South and surging thanks to Missouri’s adult-use market, Good Day Farm closes out the Top 10 with $25.9 million in pre-roll sales and over 1.3 million units sold, all from just one state. Though it began as a medical cannabis brand serving Arkansas, Louisiana and Mississippi, Good Day Farm’s entry into Missouri’s recreational market in 2023 made it a dominant force in the state, controlling 16.5% of pre-roll revenue and 12.3% of units sold there. With an average item price of $19.45 and 525 products on offer, the brand has become a go-to for both infused and traditional smokers, and its national position could be even higher if other states’ data were included.

The company’s Good Day J’s line features classic pre-rolls in resealable mylar pouches, while Super J’s bring potency with distillate infusion and kief coating, often packed in jars with bold branding and gold-inked slogans. For a luxury twist, its Southern Sweets and Good Day Blunts come hand-rolled with glass tips. But Good Day Farm isn’t just about high-quality joints: it’s a mission-driven brand supporting breast cancer research through its “Titty Sprinkles” strain and championing criminal justice reform with Last Prisoner Project partnerships. In the heartland, Good Day Farm is lighting up the charts, ethically and economically.

Infused Pre-Rolls Dominate As Automation Becomes Standard

Infused pre-rolls have solidified their role as the category’s primary growth engine. In 2024, they accounted for 44.4% of total pre-roll sales—nearly $1.4 billion—and 29.7% of units sold, according to the report. This reflects a steady rise in market share over recent years and highlights consumer appetite for high-potency, flavor-rich products. While overall pre-roll unit sales increased by 13.5% year-over-year, infused unit sales grew 23.8%, far outpacing the growth of traditional pre-rolls.

Driving this surge is widespread infusion innovation. Survey data in the report shows that 86% of brands now produce infused pre-rolls, with distillate remaining the most commonly used input. However, 58% of brands say they expect to see more consumer demand for solventless options like rosin and ice water hash in the coming year, signaling a shift toward more premium, clean-label concentrates.

Most leading producers have adopted semi- or fully-automated cone-filling and infusion systems, allowing them to meet demand for multi-pack formats and novelty SKUs without sacrificing consistency. This shift is particularly important in price-sensitive markets like Michigan, where brands like Dragonfly and Simpler Daze rely on automation to drive volume while preserving margins.

Still, the report cautions that quality and consumer trust remain essential. Brands with clear terpene content, consistent effects and strong QC practices are earning loyalty and repeat purchases, especially among daily consumers.

Multi-Packs And Minis: Format Wars In The Pre-Roll Aisle

As the category matures, consumers are getting choosier. Not just about what’s inside the cone, but how it’s packaged. In 2024, five- and ten-packs gained momentum as consumers looked for value, convenience and shareability. Nearly half of all pre-rolls sold now come in multi-pack formats.

This trend is especially evident among premium brands. Good Day Farm’s five-pack Super J’s and Lowell Herb Co.’s 10-pack “Mind Safari” ranked among their top-selling SKUs. For high-end buyers, these packs offer better price-per-gram and an upscale, giftable presentation. For retailers, multi-packs boost basket sizes and encourage brand stickiness.

Meanwhile, mini pre-rolls—typically 0.3 to 0.5 grams each—are emerging as a top pick for wellness-minded and casual consumers. From Dogwalkers’ Mini Dogs to Lowell’s 35s, minis serve newer users, those seeking smaller doses or on-the-go sessions. Brands are also experimenting with hybrid packs, featuring multiple strains or effects in a single unit.

This fragmentation in format underscores the evolution of pre-rolls from novelty item to everyday staple. Whether you’re microdosing, sharing, or stretching your dollar, there’s now a joint for that.

What’s Next For The Joint Economy?

As the report makes clear, the U.S. pre-roll market is no longer niche. It’s a $3.1 billion juggernaut defined by volume, potency and brand power. In 2025, expect continued growth in infused formats, further automation and greater segmentation by format and price point.

Consolidation is also likely, with MSOs, venture-backed brands and public companies eyeing acquisitions or expansion in this high-margin category. At the same time, niche and local players who master efficiency and identity—like Dragonfly and Goodlyfe—can still carve out major wins.

In the war for weed consumers, the humble joint is now the MVP. And the brands who roll with precision, purpose and personality will define the future of the category.