Apple Inc. (NASDAQ:AAPL – Get Free Report)’s stock price fell 1.4% during mid-day trading on Monday . The company traded as low as $266.14 and last traded at $267.26. 45,368,674 shares traded hands during trading, an increase of 9% from the average session volume of 41,549,258 shares. The stock had previously closed at $271.01.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Monness (Brian White) maintained a Buy rating and a $300 price target, arguing Apple can navigate short-term AI and macro headwinds and reaccelerate growth on a 2026 product refresh — a bullish counterweight that supports upside expectations. Monness Buy Note
• Positive Sentiment: Continued social/media buzz and reports of strong early iPhone 17 demand keep a bullish narrative alive that could support services and upgrade cycles into 2026 if momentum persists. iPhone 17 Buzz
• Neutral Sentiment: Apple is repositioning Fitness+ for 2026; analysts ask whether the service makeover can meaningfully lift Services growth — a potential driver but not an immediate material swing. Fitness+ Analysis
• Neutral Sentiment: Coverage and interest indicators (Benzinga’s most-searched tickers, media roundups) show Apple remains a top retail/institutional focus — liquidity and attention help volatility but are not directional by themselves. Benzinga Search Rankings
• Negative Sentiment: Raymond James resumed coverage and put Apple at Market Perform (effectively a downgrade from some prior views), arguing valuation is rich and forecasting another lackluster / stagnant 2026 — a prominent bearish signal that’s pulling sentiment down. Raymond James Note
• Negative Sentiment: Reports show Apple scaled back Vision Pro production after weak demand; continued softness in a high-profile product raises questions on discretionary spend and execution in new categories. Vision Pro Production Cut
• Negative Sentiment: Competitive threats and AI positioning: pieces arguing Samsung will push aggressively with AI-integrated phones and 800M device ambitions stoke concern about Apple’s near-term competitive positioning on AI features. Samsung AI Competition
• Negative Sentiment: Insider selling and notable institutional portfolio shifts (QuiverQuant summary) are being highlighted by market sources — such flows can reinforce cautious sentiment even if Apple’s fundamentals remain strong. Insider & Institutional Activity

Wall Street Analyst Weigh In

A number of equities research analysts have recently commented on AAPL shares. Loop Capital reaffirmed a “buy” rating and issued a $325.00 target price (up from $315.00) on shares of Apple in a report on Tuesday, December 2nd. Robert W. Baird set a $300.00 price objective on Apple in a research note on Friday, October 31st. Wedbush set a $350.00 price objective on shares of Apple and gave the stock an “outperform” rating in a research report on Monday, December 8th. Cowen restated a “buy” rating on shares of Apple in a research note on Monday, October 27th. Finally, Sanford C. Bernstein set a $325.00 price objective on Apple in a report on Monday, November 3rd. Two investment analysts have rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $283.92.

Check Out Our Latest Research Report on Apple

Apple Trading Down 1.4%

The business’s 50-day simple moving average is $273.66 and its 200-day simple moving average is $244.97. The company has a market cap of $3.95 trillion, a price-to-earnings ratio of 35.78, a PEG ratio of 2.54 and a beta of 1.09. The company has a debt-to-equity ratio of 1.06, a current ratio of 0.89 and a quick ratio of 0.86.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.74 by $0.11. The firm had revenue of $102.47 billion during the quarter, compared to the consensus estimate of $101.65 billion. Apple had a return on equity of 164.05% and a net margin of 26.92%.The company’s quarterly revenue was up 8.7% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.64 EPS. Research analysts predict that Apple Inc. will post 7.28 earnings per share for the current fiscal year.

Apple Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were paid a dividend of $0.26 per share. This represents a $1.04 annualized dividend and a dividend yield of 0.4%. The ex-dividend date of this dividend was Monday, November 10th. Apple’s dividend payout ratio (DPR) is currently 13.92%.

Insider Buying and Selling

In other news, CFO Kevan Parekh sold 4,199 shares of the firm’s stock in a transaction on Thursday, October 16th. The stock was sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the sale, the chief financial officer owned 8,765 shares in the company, valued at $2,168,373.35. This trade represents a 32.39% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, insider Chris Kondo sold 3,752 shares of the business’s stock in a transaction that occurred on Friday, November 7th. The shares were sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the completion of the sale, the insider owned 15,098 shares of the company’s stock, valued at approximately $4,095,030.54. The trade was a 19.90% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 0.06% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of AAPL. Reyes Financial Architecture Inc. lifted its stake in Apple by 0.4% in the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock valued at $2,520,000 after acquiring an additional 37 shares during the last quarter. American Alpha Advisors LLC raised its stake in Apple by 3.7% in the third quarter. American Alpha Advisors LLC now owns 1,151 shares of the iPhone maker’s stock valued at $293,000 after purchasing an additional 41 shares in the last quarter. Capstone Wealth Management LLC raised its position in Apple by 0.5% during the third quarter. Capstone Wealth Management LLC now owns 8,537 shares of the iPhone maker’s stock valued at $2,174,000 after purchasing an additional 42 shares in the last quarter. Seven Springs Wealth Group LLC raised its holdings in shares of Apple by 0.3% during the 3rd quarter. Seven Springs Wealth Group LLC now owns 15,451 shares of the iPhone maker’s stock worth $3,934,000 after buying an additional 42 shares in the last quarter. Finally, Avant Capital LLC lifted its position in shares of Apple by 0.9% during the 3rd quarter. Avant Capital LLC now owns 4,814 shares of the iPhone maker’s stock worth $1,226,000 after buying an additional 43 shares during the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

About Apple

(Get Free Report)

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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