Apple Stock Climbs After Ahead of Q1 Earnings

January 26, 2026

This article first appeared on GuruFocus.

Apple (NASDAQ:AAPL) shares climbed about 2% on Morning trading after the company introduced an updated version of its AirTag tracking device.

The new AirTag uses Apple’s second-generation Ultra Wideband chip, which the company says allows users to locate items from up to 50% farther away compared with the prior model.

Ultra Wideband is a short-range wireless technology designed for precise location tracking. The updated device also includes an improved Bluetooth chip.

Apple said the refreshed AirTag produces a chime that is roughly 50% louder than the previous version, a change that may help users locate misplaced items more easily in crowded or noisy environments.

The second-generation AirTag is available to order online starting Monday. It is priced at $29 for a single unit and $99 for a four-pack. Apple plans to make the device available in physical Apple Store locations later this week. The original AirTag debuted in 2021.

Alongside the AirTag update, Apple also introduced a new watch band for the Apple Watch lineup on Monday.