Apple Stock Climbs to New Highs as CEO Cook Calls for Best Holiday Season Ever
October 31, 2025
Key Takeaways
- Apple’s fiscal fourth-quarter earnings topped analysts’ estimates, as its services revenue climbed to a record high.
- Growth in Apple’s iPhone sales also helped drive the better-than-expected results, after the company launched its iPhone 17 lineup in September.
- CEO Tim Cook said that could mean a record holiday season ahead for Apple.
Apple is on a record-setting streak.
Shares of Apple (AAPL) were up more than 3% in extended trading Thursday, topping their recent highs after the iPhone maker posted earnings that exceeded analysts’ estimates and CEO Tim Cook gave an upbeat outlook for the holiday season.
Apple reported fiscal fourth-quarter earnings per share of $1.85 on revenue that rose 8% year-over-year to $102.47 billion. Both figures came in ahead of analysts’ estimates compiled by Visible Alpha, as Apple’s services revenue climbed to a record high of $28.75 billion.
Growth in Apple’s iPhone sales also helped drive the better-than-expected results, after the company launched its iPhone 17 lineup in September. Sales of iPhones rose 6% to $49.03 billion in the fourth quarter, contributing the bulk of Apple’s product revenue.
The figure also represented a September quarter revenue record for the iPhone, with CEO Tim Cook suggesting that could mean a record holiday season ahead.
“We expect December-quarter revenue to be the best ever for the company and the best ever for iPhone,” Cook said on the company’s earnings call Thursday, anticipating 10% to 12% revenue growth. Analysts were looking for 6%.
Apple shares were up about 8% for 2025 through Thursday’s close. This week’s gains have boosted Apple’s market capitalization above $4 trillion, making it the word’s second-most-valuable company behind only AI chipmaker Nvidia (NVDA).
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