Apple stock drops 1.5% as WWDC 2025 keynote fails to impress investors: Shares of Apple, which were flat before the conference, slipped 1.5% after executives took the stage at the company’s much-anticipated Worldwide Developers Conference (WWDC) on June 9, 2025. The drop in stock price came as investors weighed the company’s new announcements against high expectations, especially in the artificial intelligence space.

Apple opened trading at $204.34 but soon began losing ground during the live keynote. By the afternoon, shares had fallen to $201.42, down $2.50 or 1.23% for the day. The stock hit a low of $201.42 and a high of $205.97 during the session. Apple’s market cap now stands at roughly $3.28 trillion, with an EPS of $6.42 and a P/E ratio of 33.71.

Why did Apple stock fall during WWDC 2025?

The stock market reaction appeared tied to Apple’s long-awaited moves in artificial intelligence, which many viewed as too little, too late. During the keynote, Apple introduced “Apple Intelligence”, a suite of AI features powered by new enhancements to Siri and app automation. However, early impressions suggested the upgrades didn’t go far enough to match what rivals like Google and Microsoft have already rolled out.
“Investors had low expectations, but even those weren’t really met,”Barron’sreported in its WWDC coverage. The subdued response reflected concerns over whether Apple is still playing catch-up in a space it once led with innovation.

How does this drop fit into Apple’s 2025 stock performance?

The 1.5% decline on Monday adds to a rough year for Apple so far. Year-to-date, Apple shares are down between 16% and 20%, a sharp contrast from previous years where the tech giant consistently delivered steady returns.

Part of the issue is perception. While Apple remains one of the most valuable companies in the world, its cautious approach to AI has left some investors frustrated. Other big tech names have gained ground quickly by betting heavily on generative AI, while Apple only recently began catching up.

What are traders watching next for Apple?

According toInvestopedia, options pricing ahead of the event suggested investors were bracing for a 3% to 4% swing in either direction based on the WWDC announcements. That swing has started to play out, but the full impact will depend on how the market responds in the coming days.

Developers and tech analysts will now be digging into the details of Apple’s software releases, and how these updates affect the company’s broader ecosystem. If reviews turn positive, or if more updates roll out this week, we could see Apple stock stabilize—or even bounce back.

But for now, the immediate market reaction says it all: investors expected more, and Apple has some ground to make up.

FAQs:

What caused Apple stock to drop after WWDC 2025?
Investors were disappointed with Apple’s AI announcements and Siri upgrades.

Is Apple falling behind in the AI race?
Yes, compared to rivals, Apple’s AI updates seemed less impressive to investors.