Quick Read

• AAPL hit a fresh all-time high of $315 on 16% year-to-date gains, earning a 24/7 Wall St. BUY rating with a $349 target.

• Services hit an all-time quarterly high of $31 billion, and Apple Intelligence is graduating from a feature to a genuine revenue driver.

• Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Apple didn’t make the cut. Grab the names FREE today.

Apple (NASDAQ:AAPL) just hit a fresh all-time high, and the question on every shareholder’s mind is whether the run has legs into year-end. Our model says yes, with some moderation.

The stock closed at $315.20 on June 2, 2026, up 2.9% on the day and 16.16% year to date. Our 24/7 Wall St. price target for Apple is $348.50, implying 10.57% upside over the next 12 months. Our model assigns Apple a buy rating with high conviction.

24/7 Wall St. Price Target Summary

How Apple Got Back to Record Territory

Apple has rallied 56.89% over the past year and 12.62% in the past month alone, brushing right up against its 52-week high of $315.45. The driver: a phenomenal Q2 FY26 earnings report. Revenue hit $111.18 billion, up 16.6% year over year, and EPS of $2.01 beat the $1.94 consensus, marking 8 consecutive quarters of beats.

iPhone revenue set a March quarter record at $56.99 billion on iPhone 17 demand, Services hit an all-time high of $30.98 billion, and Greater China rebounded to $20.50 billion. The board raised the dividend 4% and authorized a fresh $100 billion buyback.

Why Bulls See a Breakout Above $350

Our bull case lands at $351.76, a 26.81% total return. The path is clear: Services is now a $30 billion-plus quarterly business with software-like margins, the installed base crossed 2.5 billion active devices, and Apple Intelligence is finally moving from feature to driver.

Polymarket traders assign a 96.1% probability to an iPhone 18 launch in 2026 and 84.5% odds on a foldable before 2027, both of which could re-rate the multiple. Q1 FY26 already showed China reaccelerating to $25.53 billion, a category killer for the bear thesis.  Bulls also point to the $100 billion buyback as structural EPS support.

Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Apple didn’t make the cut. Grab the names FREE today.

The Risks Worth Watching

The bear case takes Apple to $307.72, a 5.96% drawdown. At 37x trailing and 32x forward earnings, Apple is no longer cheap on any historical lens. Tariff exposure, antitrust pressure on Services, and manufacturing concentration remain real overhangs.