Apple’s (AAPL, Financial) stock plunged 5% on Monday morning despite a flurry of new product launches in early 2025. The tech giant surprised investors by accelerating its release schedule, a departure from its usual cadence.

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Over the past few weeks, Apple introduced a new iPhone model, refreshed iPad and iPad Air devices, an updated iPad keyboard, and unveiled the new MacBook Air and Mac Studio. This rapid rollout is seen as an effort to capitalize on growing interest in its computer lineup, as the company’s traditional reliance on iPhone sales has slowed under inflationary pressures.

If Apple chooses to unleash its products when they’re ready, analysts predict its revenue timing will change to capture earlier sales boosts. Although, the aggressive approach is accompanied by a fear of market saturation and harm to the product impact. Like all its counters, investor skepticism surrounding the release cycle was reflected in a weakening of 5% on Monday, but its solid performance in the computer segment meant the drop was still in one area of the market.

This article first appeared on GuruFocus.