Apple Stock Poised for 21% Surge

April 28, 2026

Our Apple (NASDAQ:AAPL) call is straightforward: the stock looks undervalued heading into the April 30 earnings print. Apple trades at $267.61, and our 24/7 Wall St. price target points to $323.19 over the next 12 months, implying 20.77% upside. Our model assigns a buy rating with high confidence.

Quick Read

  • Apple (AAPL) trades at $267.61 with a 24/7 Wall St. price target of $323.19, implying 20.77% upside, supported by Q1 FY2026 revenue of $143.76B (+15.7% YoY), record iPhone revenue of $85.27B (+23.3%), and Services reaching $30.01B.

  • Apple’s valuation appears compelling ahead of the April 30 earnings report, with iPhone 17 demand described as unprecedented, Greater China rebounded to $25.53B from $18.51B year-over-year, and Polymarket assigning 85.5% probability to a foldable iPhone before 2027.

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24/7 Wall St. Price Target Summary

With a 90% confidence rating and a trajectory toward $475, Apple’s upcoming earnings print could be the final gate before a massive valuation breakout. © 24/7 Wall St.

A Choppy Run Into Earnings

Apple has been digesting a strong rally. Shares are down 1.99% over the past week and down 1.47% year to date, but still up 28.42% over the past year and trading just 3% below the 52-week high of $288.35.

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The fundamentals are accelerating. In Q1 FY2026, Apple posted revenue of $143.76 billion (+15.7% YoY) and EPS of $2.84, beating consensus by 6.34%. iPhone revenue hit a record $85.27 billion (+23.3%) and Services reached an all-time high of $30.01 billion. CEO Tim Cook called it a “remarkable, record-breaking quarter”. The next print lands April 30, 2026, after market close.

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The Case for $367 and Higher

Our bull case puts Apple at $367.23 within 12 months, a 37.23% return. The drivers are real. iPhone 17 demand is described as “unprecedented”, Greater China rebounded to $25.53 billion from $18.51 billion a year earlier, and Polymarket traders assign 85.5% probability to a foldable iPhone before 2027 and 91.5% probability to an iPhone 18 launch in 2026.

Apple Intelligence, an installed base of 2.5 billion devices, and a $100 billion buyback authorization round out the upside.

The Risks Worth Watching

The bear case lands at $278.18, a modest 3.95% gain. Apple trades at a trailing P/E of 34x and a forward P/E of 32x, leaving little room for disappointment on tariffs, the DOJ Google search case, or a China slowdown.

Insider activity has skewed toward net selling across 58 recent transactions. To be fair, much of that reflects routine 10b5-1 plans, and the 50% mega-cap dampener already baked into our model accounts for slower compounding from a $3.98 trillion base.

Why The Setup Looks Compelling

The 24/7 Wall St. price target of $323.19 is the number I’m anchoring to. The thesis strengthens if the April 30 print confirms continued Services and iPhone momentum.

The thesis weakens if Greater China revenue rolls back over or tariff outcomes dent gross margins. With 93% market-implied odds of an earnings beat, the setup favors patient bulls.

Year

24/7 Wall St. Price Target

2026

$323.19

2027

$365

2028

$405

2029

$440

2030

$475

These projections extend our base case at roughly 12.16% annualized returns. Significant upside or downside could come from foldable iPhone adoption, Apple Intelligence monetization, or regulatory rulings on the Google search default.

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