Are Investors Undervaluing Premier Investments Limited (ASX:PMV) By 36%?

November 30, 2025

  • The projected fair value for Premier Investments is AU$28.11 based on 2 Stage Free Cash Flow to Equity

  • Current share price of AU$17.90 suggests Premier Investments is potentially 36% undervalued

  • Analyst price target for PMV is AU$22.46 which is 20% below our fair value estimate

Does the November share price for Premier Investments Limited (ASX:PMV) reflect what it’s really worth? Today, we will estimate the stock’s intrinsic value by taking the expected future cash flows and discounting them to their present value. We will take advantage of the Discounted Cash Flow (DCF) model for this purpose. There’s really not all that much to it, even though it might appear quite complex.

Remember though, that there are many ways to estimate a company’s value, and a DCF is just one method. If you still have some burning questions about this type of valuation, take a look at the Simply Wall St analysis model.

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We use what is known as a 2-stage model, which simply means we have two different periods of growth rates for the company’s cash flows. Generally the first stage is higher growth, and the second stage is a lower growth phase. To begin with, we have to get estimates of the next ten years of cash flows. Where possible we use analyst estimates, but when these aren’t available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, and so the sum of these future cash flows is then discounted to today’s value:

2026

2027

2028

2029

2030

2031

2032

2033

2034

2035

Levered FCF (A$, Millions)

AU$188.4m

AU$207.7m

AU$220.2m

AU$230.6m

AU$240.5m

AU$250.2m

AU$259.7m

AU$269.1m

AU$278.7m

AU$288.4m

Growth Rate Estimate Source

Analyst x4

Analyst x4

Analyst x2

Est @ 4.75%

Est @ 4.31%

Est @ 4.01%

Est @ 3.80%

Est @ 3.65%

Est @ 3.54%

Est @ 3.47%

Present Value (A$, Millions) Discounted @ 8.0%

AU$174

AU$178

AU$175

AU$169

AU$163

AU$157

AU$151

AU$145

AU$139

AU$133

(“Est” = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = AU$1.6b

After calculating the present value of future cash flows in the initial 10-year period, we need to calculate the Terminal Value, which accounts for all future cash flows beyond the first stage. The Gordon Growth formula is used to calculate Terminal Value at a future annual growth rate equal to the 5-year average of the 10-year government bond yield of 3.3%. We discount the terminal cash flows to today’s value at a cost of equity of 8.0%.

Terminal Value (TV)= FCF2035 × (1 + g) ÷ (r – g) = AU$288m× (1 + 3.3%) ÷ (8.0%– 3.3%) = AU$6.3b

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= AU$6.3b÷ ( 1 + 8.0%)10= AU$2.9b

The total value, or equity value, is then the sum of the present value of the future cash flows, which in this case is AU$4.5b. To get the intrinsic value per share, we divide this by the total number of shares outstanding. Relative to the current share price of AU$17.9, the company appears quite good value at a 36% discount to where the stock price trades currently. Remember though, that this is just an approximate valuation, and like any complex formula – garbage in, garbage out.

dcf
ASX:PMV Discounted Cash Flow November 29th 2025

Now the most important inputs to a discounted cash flow are the discount rate, and of course, the actual cash flows. Part of investing is coming up with your own evaluation of a company’s future performance, so try the calculation yourself and check your own assumptions. The DCF also does not consider the possible cyclicality of an industry, or a company’s future capital requirements, so it does not give a full picture of a company’s potential performance. Given that we are looking at Premier Investments as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we’ve used 8.0%, which is based on a levered beta of 1.124. Beta is a measure of a stock’s volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

View our latest analysis for Premier Investments

Strength

  • Debt is not viewed as a risk.

  • Dividends are covered by earnings and cash flows.

Weakness

  • Earnings declined over the past year.

  • Dividend is low compared to the top 25% of dividend payers in the Specialty Retail market.

Opportunity

  • Annual earnings are forecast to grow for the next 3 years.

  • Good value based on P/E ratio and estimated fair value.

Threat

  • Annual earnings are forecast to grow slower than the Australian market.

Valuation is only one side of the coin in terms of building your investment thesis, and it ideally won’t be the sole piece of analysis you scrutinize for a company. It’s not possible to obtain a foolproof valuation with a DCF model. Instead the best use for a DCF model is to test certain assumptions and theories to see if they would lead to the company being undervalued or overvalued. If a company grows at a different rate, or if its cost of equity or risk free rate changes sharply, the output can look very different. Why is the intrinsic value higher than the current share price? For Premier Investments, we’ve put together three additional factors you should further examine:

  1. Risks: Be aware that Premier Investments is showing 1 warning sign in our investment analysis , you should know about…

  2. Future Earnings: How does PMV’s growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.

  3. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. The Simply Wall St app conducts a discounted cash flow valuation for every stock on the ASX every day. If you want to find the calculation for other stocks just search here.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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