Bath & Body Works launched an official Amazon store, expanding its products to a major third party marketplace.
The company introduced a refreshed brand identity aimed at updating its look and feel for shoppers.
Bath & Body Works also rolled out a spring collaboration with PEEPS, adding seasonal items to its assortment.

Bath & Body Works, ticker NYSE:BBWI, is making these moves with its shares recently trading around $22.43. The stock shows mixed performance, with an 8.1% return year to…