Beauty Lovers, Rejoice! October’s Prime Day Deals Are Best in Class
October 8, 2025
All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
When I first applied to be a beauty writer, I never thought part of my remit would be to scope out the best Prime Day beauty deals—but a week after I joined the team, my editors told me to do just so. A year since I joined the Shopping team, I’ve come to appreciate the endless scroll that’s part and parcel of writing about Amazon’s biggest sale of the year. It’s not for everyone, and I certainly don’t shop it as much I’d like to, but having tested every single product in this guide, I can tell you with confidence (my cow-print cat Ophelia as my witness!) that nothing in this edit will give you buyers’ remorse.
Whether you’re zeroing on makeup or hair-care essentials or contemplating a buzzy new device in earnest (it’s the Medicure Age-R Booster Pro for me), I’ve combed through Amazon’s Prime Day deals to bring you only the top-tier picks worth adding to cart. Consider it your shortcut to beauty savings bliss. (PS: My esteemed colleagues did the same, and shared their editors’ picks across the other categories, too—I love a little retail voyeurism!)
Vogue’s Guide to the Best Amazon Prime Day Beauty Deals
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The Best Prime Day Beauty Deals, By Category
Sometimes you want to idly browse the deals while that magnesium mocktail kicks in, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
- Best Prime Day Skin Care Deals
- Best Prime Day Makeup Deals
- Best Prime Day Hair Care Deals
- Best Prime Day Devices Deals
- Best Prime Day Wellness Deals
- Best Prime Day Fragrance Deals
- Best Prime Day K-Beauty Deals
Prime Day Skin-Care Deals—Up to 50% Off
Prime Day sales bring the spa experience straight to your doorstep, making top-tier skincare products available at unbeatable prices. Whether you’re after a burst of hydration, BHA-fuled products to speed up cellular turnover, or serums that promise soft, glowing skin through the cooler months, this is the perfect time to stock up. From hydrating moisturizers to Vogue editor-favorite eye creams that tackle fine lines, to K-beauty oil cleansers that melt makeup in a mere moment. With these deals, it’s not just about glowing up—it’s about glowing up for less.
Prime Day Makeup Deals—Up to 60% Off
Some products are true staples in a makeup bag, just like a crisp white shirt or the little black dress are essentials in your wardrobe. Think mascaras with otherworldly volumizing formulas, skin tints that feel like a lightweight lotion, and budge-proof lipsticks that never dry out your pout… the list goes on. All this and more, below.
Prime Day Hair-Care Deals—Up to 25% Off
The best Prime Day hair-care deals make it easier (not to mention, more affordable) to tame flyaways and skate by while skipping wash day with a polished coif. From sticks that smooth away frizz, bond treatment that deeply repair, and the best of the best styling tools, your best hair days are ahead—you just have to add to cart first.
Prime Day Devices Deals—Up to 35% Off
Transform your bathroom into a mini spa with the best Prime Day beauty devices, designed to target everything from stubborn hair, dull skin, barrier health, and more. From devices that zap unwanted body hair to cutting-edge radio frequency tools and LED face masks that target acne and fine lines, you can address any skin concern without having to step into an esthetician’s office (unless you want to, of course!).
Prime Day Wellness Deals—Up to 40% Off
October Prime Day deals cover pretty much every category—especially wellness. Whether you’re aiming to boost your fitness, improve overall health, or simply create a calming environment, there are plenty of options, from weighted vests that amp up your fitness regimen, gadgets to keep track of progress, and supplements to bolster your overall vitality. Appliances can boost wellness, too—think high-tech purifiers and humidifiers that reset your at-home air quality (you’ll especially thank us if you’re living in a New York apartment).
Best Prime Day Fragrance Deals—Up to 30% Off
Prime Day is the perfect opportunity to snag the best deals on a new signature scent (or a few perfumes, for layering). Whether you’re drawn to light florals, bold spices, or fresh, aquatic notes, this two-day event has something for every preference. With top-rated perfumes from luxury brands and cult favorites marked down, it’s the ideal time to splurge.
Best Prime Day Korean Beauty Deals—Up to 50% Off
While a trip to Korea might not always be on the cards, you can still snag the latest K-beauty innovations online and have them at your doorstep in just a few days. Many of these viral TikTok favorites are loved for a reason: they’re highly effective and packed with potent ingredients that hydrate and repair the skin. From lightweight moisturizers to microneedle serums, cushion foundations, and more, K-beauty offers a treasure trove of must-haves for your skincare and makeup routine.
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