Social+, as Best Buy has dubbed the tool, lets brands layer the retailer’s first-party customer data on top of Meta’s Advantage+ shopping campaigns that run on Instagram and Facebook. Those campaigns will then connect back to sales data on Best Buy’s website and app, as well as in stores, helping advertisers quickly determine what’s driving sales.

The tool also allows advertisers to automate the application of relevant first-party audiences, impression delivery, and ad placement, according to a Best Buy spokesperson. The long-term goal is to make Social+ available on social platforms beyond Meta.

“With Social+, we’ve set a new industry standard that will help our partners thrive, boost their return on investment and provide more ways to measure meaningful impact,” Lisa Valentino, president of Best Buy Ads, said in a statement.

Best Buy and CNET Are Combining Their Ad Inventory

Social+ uses Meta’s product-level reporting, part of its retail media-focused offering called collaborative ads that launched last year.