Speaking on the Coin Stories podcast, Amy Oldenburg, head of digital asset strategy at Morgan Stanley, said Bitcoin’s long-term adoption story remains in its early stages even as major financial institutions continue building products around the asset.

The firm recently launched its Bitcoin exchange-traded product, (NASDAQ:MSBT), which she said had the best first-day ETF debut in Morgan Stanley’s history.

Morgan Stanley recommends Bitcoin allocations of 0%-2% in some portfolios and 2%-4% in more aggressive portfolios, but adoption among financial advisors remains slower than client interest, Oldenburg pointed out.

She attributed the gap primarily to education, noting that many advisers are still trying to understand where Bitcoin fits in a diversified portfolio.

Asked why Bitcoin has not reached $200,000 despite institutional participation, spot products and corporate accumulation, Oldenburg said no single factor is responsible.

She pointed to competing narratives including commodities, AI, quantum computing fears and broader asset-allocation shifts.

Investor attention has repeatedly moved toward other growth themes, making Bitcoin’s path less linear. Thus, a stronger catalyst may be needed to push Bitcoin toward its next major phase of adoption.

Rather than a sudden vertical move, Oldenburg expects Bitcoin adoption to continue grinding higher through 2030, with more investors entering the market as education improves and infrastructure matures.

Oldenburg also warned against treating all crypto assets as identical.

Image: Shutterstock