Black Friday 2025 live: I’m finding the latest offers as they land
November 19, 2025
Black Friday 2025 officially lands next week, but we’re already seeing huge reductions from Apple, Gymshark, Morrisons and more, with plenty more on the way.
As a writer at IndyBest, I’m practiced at hunting down savings and when it comes to the best Black Friday deals, I’m well-placed to know when a price drop is worth your time. I’ll be flagging only the genuine savings in this rolling live feed, focusing on brands the team and I have actually tested at IndyBest.
A deal only counts if it’s a good price from a retailer you trust on a product that’s built to last. Between the team’s tech testing and wider product reviews, anything featured here has been properly put through its paces. And if you’re looking for something specific, IndyBest also has dedicated Black Friday guides covering everything from the Dyson airwrap to the PS5.
Still, it’s easy to overspend in the sales, so before you head to the checkout, make sure the item you’re buying is something you really want and can afford. Our consumer team have shared practical tips to help you get the best value this year. Now, without further ado, let’s go deal hunting.
When does The White Company’s Black Friday sale start?
The White Company’s Black Friday sale period, known as The White Week, begins on 28 November but there’s discounts to snap up before the mega-sale event begins.
The White Company Tuscan grove large candle: Was £70, now £49, Thewhitecompany.com
The White Company’s candles are favourited by the IndyBest team and this one is currently on sale.
Tuscan Grove is a light and fresh scent with notes of neroli, orange blossom and bergamot. As it’s a large candle with three wicks, it’ll be a long lasting addition to your living space. Taking it down to £49, it’s 30 per cent off.
I’ve found a rare saving on the Oura ring 4
The gold standard for wearables in the wellness space, I’ve spotted a rare deal on the Oura ring 4. With a £30 saving, it’s a modest saving – but it’s definitely worth shouting about.
Oura ring 4: Was £349, now £319, Amazon.co.uk
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In his review of the Oura ring 4, senior tech critic Alex Lee said the main benefit, compared with buying the gen 3 version, is the “improved durability, comfort and accuracy”. Alex added: “This isn’t a generational upgrade over the Oura ring 3, merely strengthening its position as the best smart ring out there for sleep tracking and recovery.”
Asda Black Friday deals include up to 30% off homeware, toys and more
Black Friday has landed at Asda and the supermarket giant is currently offering up to 30 per cent off toys, electricals and homeware. The standout deal is this deal on a dual-basket air fryer.
Scoville 9L dual basket air fryer: Was £79, now £39, Asda.com
This is one of the cheapest dual-basket air fryers available right now. You get two separate 4.5L baskets, so you can cook different foods at the same time on different settings. It’s rare to see a dual-zone model drop to £39, helping you upgrade your kitchen for less. While we haven’t reviewed this exact model, Asda’s Scoville range frequently appears in our round-ups of the best kitchenware, so it’s a brand we trust.
Martin Lewis shares his advice this Black Friday
A period chock-full of discounts, it’s easy to get carried away during Black Friday. That’s why IndyBest’s consumer writer Molly Greeves has shared her top tips on spotting a good deal.
Money saving expert Martin Lewis has also weighed in on how to make the most of the best massive sale event.
“Martin’s Black Friday shopping memo: If you were going to buy it anyway and it’s half price, you’ve saved 50%,” he wrote in a post on X.
“If you weren’t going to buy it, but do cos it’s half price, you’ve wasted 100%.”
For more shopping advice, from working out a good deal from a rubbish one to advice on ‘buy now, pay later’ schemes, read our Black Friday tips:
Wrap up with White Stuff’s Black Friday sale
Add some style to your cold weather capsule wardrobe with savings on fair isle knits from White Stuff.
White Stuff Izzy fairisle crew neck jumper: Was £75, now £56.25, Whitestuff.com
The IndyBest team love a fair isle jumper and there’s some gorgeous colourways to choose from on White Stuff, be it blue mini hearts or pink and teal. Out of the bunch, my favourite is the Izzy crew neck which is wearable, cosy and 25 per cent off.
What to shop from Zara’s early Black Friday sale
Zara’s Black Friday always grabs the attention of IndyBest’s senior shopping writer and this year is no different.
From party-season-ready dresses to your new everyday jeans, this is what to shop according to Daisy Lester:
Best Charlotte Tilbury Black Friday deals
Found in the make-up bags of A-listers, editors and beauty buffs alike, more often than not, products from celebrity make-up artist Charlotte Tilbury’s eponymous brand rise to cult status – perhaps none more so than its magic cream. Now, you can save on a duo bundle for Black Friday.
Charlotte’s magic cream duo: Was £108, now £54, Charlottetilbury.com
Charlotte Tilbury’s Black Friday celebrations have officially kicked off, and the brand’s ‘buy one, get one free’ offer is as enticing as ever, with savings across myriad fan-favourites. In her review of Charlotte Tilbury’s magic cream, senior shopping writer Daisy Lester gave the formula a glowing five-star rating. After using the cream, Daisy said her “skin felt rejuvenated, glowy and softer”, thanks to the oils and ingredients that flood the face with moisture.
Best Boots’s Black Friday deals
Stock up on your favourites from Boots this Black Friday with IndyBest beauty writer’s picks from the retailer.
Be it Oral-B, Bobbi Brown or even Garmin, Lucy Smith has hand-chosen the best Boots deals:
Save more than £100 on Shark’s Dyson airwrap alternative
Dyson’s airwrap changed the game when it launched, thanks to its multi function ability. Plenty of brands have debuted similar hair tools in the years since – and Shark’s flex style is IndyBest senior shopping writer Daisy Lester’s favourite affordable alternative. Now, it’s even cheaper this Black Friday.
Shark flexstyle 5-in-1 hot air styler and hair dryer: Was £299.99, now £197.98, Argos.co.uk
Streamlining your haircare routine, Shark’s flexstyle multi-tool boasts diffuser, hair dryer, hair curler, hot brush and hair straightener features, all in one compact device. Daisy described it as perhaps the best airwrap dupe you can buy – and it’s now even cheaper than Dyson’s luxury tool, thanks to Argos’s early Black Friday sale.
Here’s what to shop from Gymshark’s Black Friday deals
If the gym is one of your New Year resolutions or you’re already a fitness fanatic then take note of Gymshark’s Black Friday sale as it sees up to 50 per cent off. This year’s discounts span t-shirts, leggings, shorts and vest tops but it’s a sports bra that’s caught my eye.
Gymshark boost bra: Was £35, now £14, Gymshark.com
This was our tester’s favourite sports bra thanks to it being supportive and providing the necessary coverage, while also being lightweight and breathable.
Maisie Bovingdon added: “The removable padded cups add some lift, while the thick ribbed waistband prevents any gaping, stopping the bra from sliding up during exercise.”
Now only £14, there’s nothing holding you back from that gym membership.
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