‘Blumhouse Horrorverse’ Immersive Virtual Experience Launches on Meta Horizon

May 22, 2025

Blumhouse and Meta have have teamed up to launch Blumhouse Horrorverse, an immersive virtual horror experience in Meta Horizon.

Aimed to feel like stepping into a horror movie, the social space lets you experience the worlds of such films as M3GAN, The Purge, Wolf Man, The Black Phone, and Happy Death Day for minigames, activities, and more.

In the centerpiece Survival Lockdown game, players can throw a lever assigning everyone in the house a random role: victim or villain. As victims work together to locate missing keycards to end the lockdown, players assigned the villain role will embody Blumhouse characters like M3GAN, the Babyface Killer, and Lady Liberty to eliminate survivors before they can escape.

You can also hone your skills for Purge Night at The Purge practice range, score points in the Black Phone Balloon Hunt, and unleash your inner beast in Wolf Man’s Greenhouse Battle, plus watch exclusive Blumhouse content in the screening area.

“I’m thrilled to bring Blumhouse Horrorverse to life in Meta Horizon,” said Sarah Malkin, director of Reality Labs Entertainment Content at Meta. “This immersive experience lets horror fans interact with iconic Blumhouse movies and monsters. What excites me most is giving audiences more of what they love, and a platform to share their passion with others who feel the same way.”

“Blumhouse has always looked for new ways to bring fans closer to the stories they love,” said Karen Barragan, Blumhouse chief marketing officer. “Horrorverse is our most immersive experience yet — something that lets people step inside our worlds, connect with other horror fans, and even become the villain. With Meta, we’re not just pushing boundaries — we’re building a space where you don’t just experience horror — you exist inside it.”

Created by ARVORE and Monks, Blumhouse Horrorverse is available in Meta Horizon and on mobile.

Meta Quest’s other horror titles include Alien: Rogue Incursion, The Exorcist: Legion VR, Five Nights at Freddy’s: Help Wanted, Resident Evil 4 VR, The Walking Dead: Saints and Sinners, The Twilight Zone VR, and The Faceless Lady, among others.

 

Search

RECENT PRESS RELEASES