BMW’s voice assistant is getting an Alexa Plus upgrade
November 6, 2025
Posted Nov 6, 2025 at 4:21 PM UTC
BMW’s voice assistant is getting an Alexa Plus upgrade — eventually.
We’ve been waiting for BMW’s next-gen voice assistant for a while now. The custom Alexa voice assistant for was initially announced in 2022, but progress has been slow in an attempt to build it around Amazon’s more capable LLM-powered Alexa Plus. Now BMW and Amazon say that customers will be able to experience it “soon.” How soon? We don’t know! Which models? Unclear!
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