Brands bet on women as more swap alcohol for THC seltzers

October 24, 2025

Gigli has sold more than 5 million cans since Kam Talebi, the founder of Kaskaid Hospitality, which operates the Crave restaurant chain and several other Twin Cities spots, and partner Jared Day launched THC beverage Gigli in 2023. (Carlos Gonzalez/The Minnesota Star Tribune)