Buy Amazon for a prospective breakout to new 52-week highs. Amazon , as all will know, has been a poor relative performer to the S & P 500 Index for several years. Indeed, the stock’s relative performance peak was in the June of 2020 (Covid related outperformance associated with Covid online shopping)… and ever since, AMZN has been underperforming the S & P 500 Index. June 30, 2020 to present: Mag 7 Index: +432% QQQ : +153% SPY : +124% AMZN: +79% Here and now, we believe Amazon is setting up to break out to new highs … and as such, we like it as an absolute trade (long) and as a relative trade (versus the S & P 500 Index). Bottom line: owning Amazon the past 5 ½ years has been a “negative alpha” affair. From here, we think owning Amazon will generate positive Alpha. DISCLOSURES: None. All opinions expressed by the CNBC Pro contributors are solely their opinions and do not reflect the opinions of CNBC, or its parent company or affiliates, and may have been previously disseminated by them on television, radio, internet or another medium. THIS CONTENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSITUTE FINANCIAL, INVESTMENT, TAX OR LEGAL ADVICE OR A RECOMMENDATION TO BUY ANY SECURITY OR OTHER FINANCIAL ASSET. THE CONTENT IS GENERAL IN NATURE AND DOES NOT REFLECT ANY INDIVIDUAL’S UNIQUE PERSONAL CIRCUMSTANCES. THE ABOVE CONTENT MIGHT NOT BE SUITABLE FOR YOUR PARTICULAR CIRCUMSTANCES. BEFORE MAKING ANY FINANCIAL DECISIONS, YOU SHOULD STRONGLY CONSIDER SEEKING ADVICE FROM YOUR OWN FINANCIAL OR INVESTMENT ADVISOR. Click here for the full disclaimer.