California’s Cannabis Market: Growth on Paper, Decline in Reality

March 10, 2025

The California Cannabis Market 2024 Report attempts to paint a picture of industry stability, citing increased biomass production and rising wholesale flower prices as signs of a healthy market. But these numbers obscure a harsher reality: the state’s legal cannabis industry is stalled, manufacturing is collapsing, and much of the market (biomass and consumers) is being siphoned off by illicit operators. 

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