Can TELUS’s Philanthropic Focus Strengthen Its Brand Value and Investment Narrative (TSX:T
November 1, 2025
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In the past week, the TELUS Friendly Future Foundation launched its second annual Friendly Future Sweepstakes in partnership with WestJet, with proceeds supporting Canadian post-secondary students through bursaries and community fundraising auctions.
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This event highlights TELUS’s broader efforts to engage communities and increase visibility through philanthropic initiatives, adding to its public reputation alongside its core business activities.
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We’ll explore how TELUS’s blend of reliable dividends and high-profile charitable initiatives factors into its evolving investment narrative.
 
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To be a TELUS shareholder today is to believe in the company’s ability to balance consistent dividend payouts and continued infrastructure investments with social impact initiatives that reinforce its brand. While the Friendly Future Sweepstakes highlights TELUS’s ongoing commitment to community engagement, this event is unlikely to materially influence short-term drivers like broadband adoption or address immediate risks such as capital intensity and sustained competitive pricing pressure in wireless services.
Among recent announcements, the launch of TELUS PureFibre coverage to 95% of Sylvan Lake directly supports a key growth catalyst: increasing broadband adoption. Expanding high-speed internet access not only adds to recurring revenues but also aligns with TELUS’s push to differentiate through premium services and bundled offerings, maintaining its competitive edge in a challenging environment.
Yet while community initiatives offer reputational benefits, investors should stay alert to rising financial risk as debt and capex remain high, because unlike the public-facing donations, the pressures from…
Read the full narrative on TELUS (it’s free!)
TELUS’ narrative projects CA$22.7 billion revenue and CA$1.5 billion earnings by 2028. This requires 3.6% yearly revenue growth and a CA$534 million earnings increase from CA$966 million.
Uncover how TELUS’ forecasts yield a CA$23.38 fair value, a 14% upside to its current price.
Nine independent fair value estimates from the Simply Wall St Community range from CA$17.70 to CA$53.31. With capital intensity and rising debt a persistent concern, these diverse viewpoints reflect sharply different expectations for TELUS’s financial position and future returns.
Explore 9 other fair value estimates on TELUS – why the stock might be worth 14% less than the current price!
Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.
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A great starting point for your TELUS research is our analysis highlighting 3 key rewards and 3 important warning signs that could impact your investment decision.
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Our free TELUS research report provides a comprehensive fundamental analysis summarized in a single visual – the Snowflake – making it easy to evaluate TELUS’ overall financial health at a glance.
 
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include T.TO.
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