A cannabis company fined earlier this year for illegal business practices in Colorado must pay an increased amount after continued violations, according to the Colorado Attorney General’s office.

State investigators previously found illegal business practices by MC Global Holdings, which is registered in Texas but does business from a Lakewood facility and sells under the brand name Vivimu. For three years, the company falsely advertised some products as “organic” and made unsupported claims about the health benefits of its products, among other violations, according to the Colorado Attorney General’s office.

In May, the company agreed to pay a $50,000 fine and make a number of changes to its business practices, including adding a disclaimer on its website that said, “No sales to Colorado.” The company violated its first agreement with the state within four weeks, according to a second settlement agreement.

The company advertised illicit cannabis products to Colorado consumers, claimed to be barred from selling to consumers in only certain Colorado cities, rather than the whole state, and tested hemp products at an out-of-state lab that is not certified by Colorado health officials, according to the attorney general’s office.

MC Holdings in December agreed to pay a new fine of $75,000 and again promised to honor the original terms of the first agreement. That fine could rise to $575,000 should the company violate the terms again, according to the attorney general’s office.

Messages left with Vivimu and an attorney for the company were not returned Monday. One of the company’s owners, Jeff Worley, could not be reached. A person reached at a phone number listed for co-owner Bret Worley denied that the company was facing new sanctions in a brief text exchange Monday.